Assistant Director of Communications and Marketing
University of San Diego
Location: San Diego, California
Internal Number: 2586050
University Description: The University of San Diego, a contemporary and engaged Roman Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity's urgent challenges.
Detailed Description: The Assistant Director of Communications and Marketing will have primary responsibility for establishing, integrating and managing the brand of the School of Leadership and Education Sciences (SOLES), enhancing the reputation, promotion and visibility of the School, its academic departments and its centers and institutes to national and international audiences. This position will manage print and digital marketing campaigns, including social media outlets, and ensure effective knowledge sharing about the School. The Assistant Director will operate as a key member of the Dean's administrative leadership team and will work collaboratively with the admissions team, assistant director of alumni relations, web developer, director of admissions and outreach, and university public affairs personnel.
Essential Duties and Responsibilities Establishing, Integrating and Managing the Brand
Lead, develop and implement an agenda for messaging, content and branding.
Develop, present and implement a comprehensive annual digital communications strategy and social marketing plan that enhances the reputation of, increases the visibility of and drives traffic to the website as well as social media sites (Facebook, Twitter, LinkedIn, Instagram). The plan should focus on short-term strategies, goals and engagement (six months to one year) and long-term strategies, goals and engagement (over one year) and integrate print, web, e-communications, social media, SEO search and other emerging technologies.
Maintain an active and vibrant presence on, drive participation to, and respond timely to posts on the School's Facebook, Twitter, LinkedIn, Instagram, and other sites.
Track the performance of digital campaigns and social reach using available online analytic tools. Prepare and submit quarterly reports on trends and traffic and benchmark the report against similar and aspirational institutions.
Promotion of SOLES
Actively manage and oversee SOLES' communications including, but not limited to, researching, writing and editing content for feature stories and website panel content; coordinating photo shoots with subjects, photographer and art director; updating daily event and news listings; posting School specific content from other outlets; post new content on website and social media platforms; actively participate in School's social media outreach efforts.
Work with the Assistant Dean and Director of Admissions and Outreach to oversee website content development, including use of search engine optimization techniques, to prospective students and donors to SOLES website.
In conjunction with the Dean's suite and Admissions Office, direct research, writing, editing and distribution of all School print and e-publications.
Create and distribute special event fliers, posters, and other collateral promotional materials for SOLES. Assist Director of Admissions and Outreach with advertising messaging, creative design and ad placement.
Enhancing the Reputation and Visibility of SOLES
Continually work to enhance and extend the brand through all media to promote core values and attributes.
Serve as the liaison to University Relations for the purpose of enhancing the reputation and creating greater visibility and promotion of faculty, student and alumni achievements as well as events. Prepare, edit and post press releases, media advisories, campus announcements, etc. Post pertinent announcements to the School's website.
Serve as the liaison between the Dean's Office, faculty, and University Relations.
Other Duties as Assigned
Provide marketing support to the dean, admissions, and institutes as needed.
All other duties and responsibilities as assigned, including some general office duties to support marketing efforts.
Special Conditions of Employment: The University of San Diego is requiring all employees to follow ourCovid-19vaccinerequirement process.https://www.sandiego.edu/onward/
Background check: Successful completion of a pre-employment background check. Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Job Requirements: Minimum Qualifications: Education: Graduation from an accredited college or university with a Bachelor's degree. Experience: Three years of proven and successful experience in writing, editing, marketing, digital marketing, social media for business purposes, communications, web communications, and public relations. In addition, this individual will have proven expertise in the professional use of social media (Facebook, Twitter and LinkedIn), the internet, Microsoft Office Suite (Word/Excel/PowerPoint), Adobe, Canva, Constant Contact, knowledge of website content publishing software and AP writing style. Must have demonstrated commitment to issues of multiculturalism and social justice.
Preferred Qualifications: Education: Graduation from an accredited college or university with a Master's degree. Experience: Five years of proven and successful experience in writing, editing, marketing, communications, web communications, social media for business purposes, public relations and managing projects that include web usability, project management and production. In addition, this individual will have proven expertise in the professional use of social media (Facebook, Twitter and LinkedIn), the internet, Microsoft Office (Word/Excel/PowerPoint) Adobe, Canva, Constant Contact, Hubspot, Salesforce and knowledge of Contribute, Photoshop, Publisher/InDesign, and AP style. Previous experience in a higher education or nonprofit environment highly preferred.
Performance Expectations: Knowledge, Skills and Abilities:
Excellent interpersonal, organizational, writing, communication and time management skills
Ability to work collegially with faculty, staff, students, and the community
Must demonstrate and support School's commitment to multiculturalism and social justice
Strong public/media relations skills and marketing ability, particularly in web/brand management
Ability to brand and market using print, e-marketing and social media
Actively use, embrace and understand the importance and changing nature of social media (Twitter, Facebook, Linked In, Instagram, and other sites)
Be detail oriented, multitask and complete a variety of projects on different fronts
Function with a high degree of autonomy
Deliver message across print, online and mobile communications
Work in a busy and changing environment with high customer service standards
Assume responsibility and effectively resolve problems by exercising independent judgment in meeting challenges and inventing and implementing procedures.
Think and act strategically with great vision and exercise self-initiative and creativity
Focus on technical details in an environment with many distractions and competing priorities
Shift mental tasks from the minute and technical to interpersonal and creative at any given moment
Event management knowledge and skills
Ability to supervise and mentor others
Willing and able to work extra hours during peak recruitment times
Willing and able to work occasional evenings and weekends.
Posting Salary: BB Positions Commensurate with experience; Excellent Benefits The University of San Diego offers a very competitive benefits package, to include medical, dental, vision, a retirement contribution given to you by the University (with three year vesting period), and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.USD: Human Resources: https://www.sandiego.edu/hr/benefits/
Click Apply Now to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers' review. If you have any questions or difficulties please contact the Employment Services Team at 619-260-6806, or email us at [email protected]
Additional Details: Hours: 37.5 hours per week Closing date:Open Until Filled Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed. The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community. The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.
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The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.