SUMMARY: In support of the university’s mission and objectives, the Assistant Director of Athletic Communications provides leadership and support in athletic communications, media relations, and public relations for the Palm Beach Atlantic University (PBA) Athletic Department. The Assistant Director will contribute to the university’s dedication to promoting both athletic success and academic achievement among student-athletes. PBA is proud to be a NCAA Division II institution and a member of the prestigious Sunshine State Conference.
Communications & Collaboration
Works closely with the athletic department staff, PBA student-athletes, gameday staff, and PBA’s sports broadcasting students to ensure seamless communication across all stakeholders.
Maintains and creates content for the official athletics website (www.pbasailfish.com) as well as through social media and other mediums.
Helps design and implement social media plan to promote the athletic department.
Creates content using Adobe Creative Suite to promote athletic department events and achievements.
Keeps meticulous records and maintains historical archives of PBA’s digital assets.
Manages and organizes archives of photo, video, and graphic content.
Submits nominations for Conference, Regional, and National Awards.
Schedules and executes media days.
Maintains regular contact with athletic staff, PBA sports broadcasting students, and gameday workers.
Collaborates with key external stakeholders such as external athletic conferences and associations as well as coaches and administrators from other institutions.
Game Day Tasks
Fulfills gameday roles as needed including, but not limited to: stat keeping, writing press releases, public address announcing, content creation, photography and videography.
Provides a safe and welcoming environment for student-athletes, coaches, staff and all visitors.
Writes game recap articles for assigned programs.
Assists with online video streams of home events through partnership with Sports Broadcasting majors.
Helps train, mentor, and supervise gameday staff and student workers.
Compliance
Adheres to all National Collegiate Athletic Association (NCAA), Sunshine State Conference (SSC), and university rules and regulations.
Responsible for managing the program in adherence to all budgetary guidelines, as well as university, Sunshine State Conference (SSC), and NCAA rules and regulations.
Attends mandatory compliance and departmental meetings as scheduled.
Administrative
Manages expenses ensuring they are kept within the program budget.
Oversees area performance management, functional training, talent development, and interviewing prospective student worker candidates.
Supports the Assistant Athletic Director for Communications in day-to-day functions including oversight of Graduate Assistants.
Other duties as assigned.
Qualifications
Bachelor’s degree is required.
1+ year of related work experience.
Analytical Thinking & Decision Making – Identifies and understands trends and/or issues, connects data points through analysis and logical conclusions/actionable strategies.
Effective Communication – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.
Teamwork & Collaboration – Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others both departmentally and cross-functionally.
Adaptable/Flexibility – Ability to change or adjust to change.
Develops Others – Ability to promote continuous improvement within teams and/or individuals.
Conflict Management – Functions professionally and wisely during difficult conversations, while under stress, and while managing challenging situations.
Ability to work a non-traditional schedule often including evenings and weekends.
Palm Beach Atlantic University is a NCAA Division II institution and a member of the Sunshine State Conference. Located in downtown West Palm Beach, Florida the main PBA campus is located along the intercostal waterway and just 1.5 miles from the Atlantic Ocean. PBA's athletic department is committed to academic and athletic success, spiritual growth, and serving others on and off the field. Participation in intercollegiate athletics is an integral part of the overall educational experience. The athletic department endeavors to maintain a high-quality, competitive athletics program consistent with our mission and traditions.
