Position Purpose The Director of Admission leads the Undergraduate Admission department and reports to the Vice President of Enrollment Management. The Director is responsible for developing activities to recruit undergraduate students for traditional on-campus programs at New England College - freshmen and transfers; domestic and international. The Director supervises a staff of 10, including 7 recruiters, and 3 support staff.
Essential Duties Summary
In consultation with the President, Vice President, and the College's Enrollment Management Committee, examines trends and related information to develop new student recruitment goals.
Develops a recruitment and communication plan to meet fall and spring semester enrollment goals. Report regularly on the status of a wide range of recruitment activities.
Collaborates closely with other campus offices and officials in executing the enrollment plan, including marketing, athletics, student financial services, academic advising, registrar, campus housing, orientation, and others.
Integrates faculty into the recruitment process including participation in events and webinars, providing relevant information to highlight program strengths, and support their direct engagement with prospects.
Works directly with the marketing department and vendors on the development of print, digital and social media messaging and on the integration of these efforts into the recruitment communication plan.
Plays a principal role in the development and implementation of the awarding of scholarships and institutional aid in conjunction with the AVP of student financial services and outside vendors.
Serves as a spokesperson for the college with multiple constituencies, including prospective students and families, high school counselors and teachers, school officials, and professional associations.
Provides regular reports on key data points on related to student recruitment, funnel metrics, and enrollment forecasts. Collaborate with the Institutional Research department to report annual admission statistics.
Works closely with key vendors to generate inquiries and application including name purchases and campsigns with prospects, including senior, junior and sophomore searches.
Works closely with key College systems (CRM, Banner) to assure engagement of potential students and provide effective customer service throughout the recruitment process.
Required Qualifications Experience
Five-seven years of undergraduate admission and/or enrollment management experience in higher education
Successful track record of meeting goals for student recruitment
Capable user of CRM systems and other technology platforms in college student recruitment
Three-five years supervising recruiters and managing to enrollment goals
Successful track-record in developing and nurturing inquiry pool from search prospects and other sources
Production and distribution of communication messages and material to targeted audiences
Managing, reporting, and analyzing data from the prospect stage to enrollment
Education
Bachelor's degree required
Master's degree preferred
Skills and Knowledge
Manage and stay within the departmental budget
Communication planning
CRM data reporting and analysis
Ability to build relationships and work cooperatively with internal and external groups, including executives
Excellent verbal and written communication and presentation skills delivered with a confident, persuasive, and inclusive style
Ability to direct, monitor, evaluate, and motivate staff
New England College prohibits discrimination on the basis of race, color, creed or religion, national origin, sex, sexual orientation, age, marital status, pregnancy, veteran's status or disability in regard to treatment, access to or employment in its programs and activities, in accordance with federal and state laws and regulations. In compliance with the Americans with Disabilities Act (ADA), individuals with disabilities needing accommodation should contact the ADA Compliance Officer. New England College is committed to providing equal opportunity in all conditions of employment and creating a welcoming and supportive environment that celebrates diversity. If an imbalance is found to exist, the College will make good faith efforts to recruit, hire and promote persons underrepresented in the workplace.
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New England College is a private, non-profit college, located in the quintessential New England town of Henniker, New Hampshire dedicated to providing exceptional education for undergraduate, graduate, and doctoral students from all over the world.
