Job Summary

The American Repertory Theater (A.R.T.) at Harvard University is a leading force in the American theater, producing groundbreaking work that is driven by risk-taking and passionate inquiry. The Marketing department is responsible for building brand awareness and driving attendance to performances and other programming, generating more than $5.5 million in annual earned revenue. The department also collaborates with and supports the efforts of the Development and Engagement departments.

Reporting to the Associate Director of Marketing and Communications, the Social Media Coordinator is a key team member in developing and executing the marketing and communications strategies to build audience engagement with artistic, community, and education programs. This position collaborates with the marketing team to recommend social media strategy and is responsible for implementation.

Position Description

Duties and Responsibilities

• Coordinate, and has direct responsibility for managing and building A.R.T.?s social media accounts; collaborate with internal teams (marketing and other content-generating departments) and digital advertising agency and lead strategy development, communications planning, and content creation (video/photos/graphics), on A.R.T.?s Meta and YouTube channels (currently over 120K followers) with the goal of maximizing reach and engagement and driving sales
• Conduct regular analysis of social media strategies and campaigns ? both organic and paid ? as well as researching new tools, technologies, and channels and stay on top of fast-evolving trends; collaborate with digital advertising agency to make regular recommendations to senior marketing and development staff
• Responsible for social listening, reporting and audience response plans. Use measurement and social listening tools to generate insights and report on trends, making regular recommendations to marketing team
• Monitor and respond to patron feedback and questions on all channels, including Meta, X, TikTok, YouTube, Yelp, LinkedIn, and TripAdvisor
• Develop influencer strategy by identifying and cultivating key online influencers to gain wider reach and engagement
• Create and oversee influencer and fan activation events (dress rehearsals, opening/press nights, and interviews) in partnership with Public Relations Director (note: A.R.T. has a grant to help fund events for FY25 so this will necessitate donor reporting and coordination with Development and our co-grantee, Global Arts Live)
• Collaborate with internal and external partners, including advising cross-departmental teams and partnering with actors, other A.R.T. colleagues (including production), other organizations, and community leaders to amplify reach and attract new audiences
• Collaborate with Associate Director of Creative Services, Public Relations Director, and Web and Digital Communications Manager on setting multi-channel announcement and asset release strategy; create and present social media plans to collaborators including external producers as part of A.R.T.?s communication strategy, when needed
• Serve as a key member of the Digital Content team to inform and execute on digital advertising strategy, partnering with the ART?s digital advertising agency to maximize engagement and revenue
• Serve as key member of crisis communications team and collaborate closely with senior leadership team

• The Social Media Coordinator will participate in person at evening and weekend events, such as opening nights, press nights, receptions, and other special events. They will also occasionally represent the ART at community and industry events.

Basic Qualifications

Candidates MUST meet the following basic qualifications to be considered for this role:

• Five years? relevant work experience, or an equivalent combination of relevant work experience and education beyond high school.
• Ability to work evenings and weekends for in-person events and occasional crisis communications

Additional Qualifications and Skills

• Bachelor?s degree
• Excellent written and verbal communication skills
• Experience overseeing a variety of social media channels for highly visible companies and/or non-profit organizations
• Superior judgment, sensitivity and responsiveness to diverse audience feedback on a variety of subject matters
• Ability to provide initiative, independent judgment, confidentiality and creativity in the resolution of complex and sensitive communications challenges
• Comfortable presenting concepts and collaborating with internal teams to source and present content and achieve business goals
• Meticulous proofreading skills
• Data-driven orientation with ability to synthesize and analyze social media metrics to set direction and make recommendations
• Strong organizational skills with ability to prioritize multiple tasks in a fast-paced environment self-directed orientation with strong initiative highly collaborative nature with a can-do attitude and Strong desire to contribute to a supportive, creative, arts-loving team
• Familiarity with the Adobe Creative Suite and video editing software ability to do light editing of existing content is strongly preferred
• Commitment to leading with Anti-Racism, Equity, Diversity and Inclusion principles.
• Demonstrable experience advocating for equity, diversity inclusion, and anti-racism in their practice

Additional Information

This position has a 3-month orientation and review period.

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up to date on CDC-recommended vaccines.

Finalists will be required to participate in a short sample assignment.

Cover Letter strongly encouraged

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Work Format

Hybrid (partially on-site, partially remote)


Commitment to Equity, Diversity, Inclusion, and Belonging
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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