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Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities

• Collaborate widely with stakeholders to develop, communicate & own the Treasures AI value proposition & strategy that will resonate with the DBS Treasures customers and prospects.
• Bringing the value proposition to live by working with stakeholders to drive initiatives to etch the DBS Treasures value proposition in our customers' mind. This includes conceptualising and executing effective and efficient below-the-line customer communication frameworks, to meet the needs of the different customer groups within DBS Treasures.
• Collaborate with stakeholders to develop effective end to end customer engagement programs/initiatives. To put on the customer hat to improve customer journeys and engagement, in order to improve overall segment profitability and deepen product penetration.
• Incorporate a data first approach at all times for:
• Value Proposition: Conduct regular competitive analysis and formulate an action plan to strengthen our value proposition and maintain a unique customer experience & edge vis-??-vis competitors - both traditional wealth management banks & digital banks.
• Customer segmentation & profitability: Focus on assessing customer-level profitability of our target segments (e.g. Affluent, Accredited Investors, newly onboarded clients) and recommend opportunities/areas of focus and highlight potential threats so that we may deepen main wealth management bank relationship.
• Have a keen understanding & full awareness of, and adherence to, in-country regulatory framework, rules of engagement in the sales & marketing of wealth management products, as well as legal & compliance guidelines.
• Support the management team in goal settings, service expectations, market strategy, competitive advantage, profitability & revenue goals and tracks progress towards achieving business objectives.

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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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