The Senior Director, Marketing Operations and Analytics will oversee and manage all system integration between Salesforce, Populi and all other Keck Medicine of USC's existing system to ensure all data are fully integrated and can produce engaging data that can be a resource for Keck Medicine of USC's marketing effort. This position will work collaboratively with finance, information technology, planning and other key operational and business units to demonstrate system growth generated through data-focused marketing/communication/provider business development programs using approved models and data sources. Successful storytelling fueled by verified data and predictive insights will bring operational growth targets and marketing strategies together for operational planning and result a