Associate Director, Admissions Communications

About the Opportunity

The Admissions Communications Team is a hybrid marketing and communications team that blends traditional and digital marketing efforts focusing on communication strategy. The team comprises experts in marketing, communications, analytics, and strategy. We are an agile and flexible team that aims to enable better storytelling through stronger reporting and strategic analysis of our marketing and communications efforts.

JOB SUMMARY

Reporting to the Director of Admissions Communications, the Associate Director is responsible for working across traditional and digital marketing and communication channels, with an emphasis on top-of-funnel awareness marketing such as lead generation, communications, and advertising/media efforts.

The Associate Director's portfolio will include, but not be limited, to the following:

• Strategically leading top-of-the-funnel marketing support for awareness campaigns
• Overseeing prospective student and parent campaigns
• Managing the recruitment event communication strategy
• Leading the advertising strategy including profile guides (print and digital), paid media, and other lead-generation efforts
• Strategically leading digital media efforts, particularly around top-of-funnel campaigns
• Managing our student/alumni profile strategy

The Associate Director is responsible for creating, deploying, tracking, and measuring their campaigns in support of the overall enrollment management strategy across multiple colleges within Northeastern University. Strategies must drive and support annual enrollment goals, increase awareness, and contribute to the overall success of Northeastern University. Close collaboration with internal teammates, colleagues around the university, and external vendors will be a key facet of this role.


QUALIFICATIONS

Provide the minimum education, experience, and skills required to perform the job successfully.

A bachelor's degree is required, preferably in marketing marketing-related field, with 6-8 years of experience in communications and/or marketing. Experience in higher education is a major plus. Strong project management and organizational skills are required. Candidate should possess excellent writing and communications skills, a strong knowledge of English grammar, and an ability towork collaboratively while supporting multiple projects. The candidate must be a self-starter with a demonstrated ability to handleprojects from start to finish and strong leadership skills to support the unit's interests and goals as assigned. The ability to manage stakeholder expectations is critical. Attention to detail is a must. Candidate should be comfortable working in a fast-paced environment.

We are searching for a flexible, creative thinker who is open to new ideas and changing priorities within a fast-paced organization. An ideal candidate will have the ability to manage stakeholder expectations, possess strong communication skill, and the ability to think and act both analytically and strategically.

Experience working within marketing/communications technology such as a marketing automation tool (MAP) and customer relationship management system (CRM) is a plus. Experience in Slate is a plus. Experience in content management systems (CMS) is preferred.

Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Boston-MA-Main-Campus/Associate-Director--Admissions-Communications_R126966







Copyright 2024 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency

jeid-205232fe7ff93443832dec3a1d2f3ab4

Return to Search Results