The Media Sciences team is tasked with transforming our media capabilities, investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising, Sponsorship, Entertainment and Product Management teams.
The SVP, Media Sciences is a senior role with extensive experience in media measurement, reporting, attribution and data, and possesses a deep understanding of the media ecosystem across all media channels. This role sits within the Citi Global Insights and Analytics team in Enterprise Marketing & Brand Engagement (EMBE) in the Client Org, and will matrix into the Media team in USPB (US Personal Banking).
Key responsibilities:
Lead the development and execution of Citi's media measurement framework, including performance reporting, attribution strategy and ad hoc media analyses
Partner closely with, and understand the measurement requirements of internal stakeholders to help enable data driven decision making for media planning and optimization
Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
Work in close partnership with external agency partners and internal product, media and audience teams to develop test and learn agenda, test design and advanced analytics projects for cross-channel measurement
Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions. Understand the identity landscape and implications on measurement and audience targeting
Lead measurement work streams with external agency team members and internal stakeholders, creating a positive and collaborative culture
The ideal candidate
10+ years' experience within media measurement and analytics, either on the client side, agency side or publisher side
Solid understanding of media planning principles, digital and emerging media platforms
Expertise in media measurement approaches including attribution, MMM, ad effectiveness and emerging platforms
Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
Excellent written and verbal communication and data storytelling skills, with the ability to distill data into business insights and implications for senior leadership
Should be able to independently own workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
Must be process oriented and organized, able to manage multiple workstreams across different teams
Ability to adapt and deliver high-quality work in a fast paced and dynamic environment
Effective team player with experience in successfully influencing others and navigating complex and highly-matrixed organizations
Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
Job Family Group: Marketing ------------------------------------------------------
Job Family: Advertising, Branding and Media ------------------------------------------------------
Time Type: Full time ------------------------------------------------------
Primary Location: New York New York United States ------------------------------------------------------
Primary Location Full Time Salary Range: $149,600.00 - $224,400.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. ------------------------------------------------------
Anticipated Posting Close Date: Apr 11, 2024 ------------------------------------------------------
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