The Research and Insights Lead oversees marketing analytics reporting in support of the university's ongoing marketing and brand-building efforts. The Research and Insights Lead is responsible for measuring brand health and campaign performance and is equipped with strong technical expertise and a solid marketing foundation. This position collaborates closely with cross-functional team partners to synthesize complex data sets and deliver findings and insights to key stakeholders, with a solid ability to leverage data to tell a compelling story
Position Specific Responsibilities/Accountabilities
Technical Leadership and Expertise
Builds a data-driven culture by capturing and analyzing marketing and business data, tracking progress towards goals, and providing evidence-based recommendations to the university's marketing teams.
Creates and sustains dynamic dashboards and visualizations to measure overall brand health and discrete campaigns, such as enrollment, to distribute quarterly to key stakeholders including university leadership and board members.
Blends data from a variety of data sources, such as CRMs, social media channels, email, web and traditional digital marketing channels, gleaning and reporting overall insights. Connects multiple data sources to dashboards, ranging from spreadsheet data to APIs.
Advises on KPI measurement prior to campaign launch, ensuring back-end setup accurately captures data throughout the duration of the campaign.
Maximizes efficiency by developing processes for data collection and archiving.
Serves as the university's expert on marketing analytics and measurement. Stays up to date on trends and changes in the marketing landscape.
Analytics Reporting and Insight Delivery
Distills complex data findings into easily understood and actionable insights for stakeholders.
Works closely with university marketing leaders and colleagues to convert insights into actionable strategies to optimize campaigns in market.
Prepares visually appealing marketing reports on a regular cadence for leadership and marketing teams, with the ability to provide data on-demand as requested.
Collaborates closely with marketing teams to align on marketing priorities, including campaign goals and KPIs. Provides consultation on marketing strategy based on past performance.
Establishes university and project-specific benchmarks, utilizing first party data or overall industry trends.
Performs other related duties.
Exhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service.
The incumbent must have the ability to supervise creative, communications and technical personnel and manage complex projects with dependencies, deadlines, budgets and outside resources. The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of complex communications projects. The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality. The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs or redirect those requests to the appropriate areas. The incumbent is able to work effectively and independently with internal and external constituencies. The incumbent has the ability to operate in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.
Two years of demonstrated experience in marketing analytics.
Strong technical expertise, including working knowledge of SQL and Python / R.
Advanced skills and experience in Excel required, including data lookups and pivot tables.
Experience with dashboard software (Tableau, Google Looker Studio, etc.).
Excellent presentation skills.
Self-starter with the ability to work in a fast-paced environment.
Collaborative work style with the ability to build and maintain cross-departmental partnerships.
Strong attention to detail and commitment to accuracy.
Knowledge of digital advertising platforms (Facebook, Instagram, LinkedIn, Google, etc.) and associated performance metrics (clicks, conversion rate, etc.).
Foundational marketing knowledge and ability to draw key insights from data
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Reasonable Expected Salary - $70,000 - $78,000. Salary offer commensurate with education and experience.
$64,480.00 - $71,600.00 Salary commensurate with education and experience.Loyola Marymount University, a Carnegie classified R2 institution in the mainstream of American Catholic higher education, seeks outstanding applicants who value its mission and share its commitment to inclusive excellence, the education of the whole person, and the building of a just society. LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. We invite all persons in the full diversity of their being, life experience, and beliefs to apply. (Visit www.lmu.edu for more information.)
Founded in 1911, LMU is a premier Catholic university rooted in the Jesuit and Marymount traditions. Our enrollment includes 5,962 undergraduate, 2,129 graduate and 1,278 law school students. Our 142-acre bluff-top campus is located in West Los Angeles and is among the nation's most beautiful and green campuses.