Department: Kellogg Information Systems Salary/Grade: ITS/83
Are you interested in a chance to architect and implement digital solutions in a small organization with a large portfolio of products, software, and technology? The Kellogg School of Management at Northwestern University has a broad scope of products and services, including Kellogg Insight (research & ideas magazine and podcast), degree programs (e.g., Full-Time MBA, Executive MBA, Evening & Weekend MBA), executive education certificates, and our alumni network.
Kellogg has large digital stack and toolkit, including CMS (e.g., Sitecore, WordPress), CDP (Tealium), CRM (e.g., Salesforce Sales Cloud), marketing automation (Salesforce Marketing Cloud), Zoom Webinar, Google Analytics, AWS, Azure, O365, Splunk, Funnel.io, Zapier, REST APIs, you get the idea! You'll get access and exposure to tools that cannot be found in larger shops.
You will work with the technology and marketing teams to identify needs, design and implement digital solutions, develop the martech strategy, and align it with the broader technology strategy. You will work in small teams of subject matter experts and specialist that aren't encumbered by siloed access and bureaucracy.
Several years of experience with solution design and developing in/across digital platforms is a must. You should be proficient working with large amounts of data. Experience with strategic software planning and above named platforms, in particular, CDP, is a plus.
Northwestern employees take advantage of excellent healthcare and retirement benefits as well as generous paid time off. This is a hybrid position that balances limited time in the office with flexible work from home and work life balance accommodations. If you feel this could be a great career match, please apply today!
The Solution Architect (Martech) leads marketing technology solution design and planning for the information technology team. The role collaborates heavily with IT and digital sales & marketing teams to plan and implement solutions for the school’s various offerings, including our online magazine and podcast (Kellogg Insight), executive education, MBA programs, and alumni. Specifically, the architect serves as the martech SME and strategic lead for the technology team. They also work hands-on on projects to plan and implement solutions alongside project managers, analysts, developers, and other architects.
Works with stakeholders to define the future state digital marketing stack, technical roadmap, and other architectural artifacts.
Works with stakeholders and technology leaders to align the martech strategy with the broader tech strategy and enterprise architecture for scaling, reuse, etc.
Keeps informed of the latest technology trends and innovations especially in the areas of customer data platforms, marketing automation, data integration, master data management, marketing resource management, digital asset management, web content management, mobile, and social media.
Articulates the architectural vision to clients, sponsors, and stakeholders.
Establishes architectural documentation, standards, and processes.
Advises CIO/leadership on which martech tools should be approved for use.
Performs complex integrations with code and integration tools.
Works with marketers and technologists to implement integrations and critical workflows across the digital stack, including analytics hubs, CDP, CMS, CRM, DAM, data warehouse, email and marketing automation tools, etc.
Applies a layered approach to classify the digital stack and determine appropriate solutions ranging from enterprise-grade, to microservices, to low-code point-solutions.
Collaborates with technology and digital operations to develop playbooks and to ensure tools are set up correctly and data is captured optimally.
Performs and automates complex data operations and collaborates with data engineers and other stakeholders.
Creates solution architectures, including specifying applications, integrations (e.g., APIs), dataflows, and cloud services (e.g., microservices).
Advises management on phased delivery that addresses immediate needs, while building towards the long-term strategic solution.
Works with stakeholders to identify the core digital marketing use cases.
Identifies architecturally significant requirements and technical debt.
Advises in the selection of new tools and opportunities for prototyping.
Participates in high level quality assurance and control.
Leads and participates in troubleshooting for production systems.
Provides work direction and/or supervises staff such as team members, subordinates, contractors, vendors, students, etc.
Recommends staff hires/terminations.
Coaches and mentors staff.
Manages projects ensuring timelines and deliverables are met and meet expectations.
Performs other duties as assigned.
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s or higher degree in a major such as computer science, information technology, or related; OR appropriate combination of education and experience.
6 years relevant experience required.
5+ years implementing enterprise technology.
3+ years of hands-on experience with marketing data.
2+ years of hands-on query language experience (e.g., SQL).
Experience dealing with unstructured data.
Demonstrable experience with solution architecture, including design and data flows.
Deep knowledge and passion for the digital stack, including analytics hubs, CDP, CMS, CRM, DAM, data warehouse, email and marketing automation tools, etc.
Solid understanding of digital sales marketing concepts (UTM, funnel, journey, etc.).
Experience configuring marketing automations and personalization.
Able to articulate both a strong technical and general point of view on martech.
Able to articulate a point of view on digital privacy.
Experience with a CDP implementation (e.g., Tealium, Segment, BlueVenn), including tying visitor status and activity to personalization or marketing automation.
Experience with Salesforce Sales Cloud.
Experience with Salesforce Marketing Cloud and Constant Contact.
Experience with Sitecore or another enterprise CMS/DXP.
Experience with DevOps and CI/CD toolchains (especially Azure DevOps).
Experience with Azure Cloud, microservices, and Microsoft PowerApps.
Experience with search tools (e.g., Google Custom Search, Apache SOLR) and conventions (e.g., crawl, collection, facet).
Experience working with data engineers; familiarity with ETL tools/methods (e.g., Pentaho, SSIS, Postman) and data warehousing (especially working with marketing data/metrics).
Experience with a digital privacy implementation, including experience on GDPR or CCPA.
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.