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The Associate Athletic Director for Sales & Fanbase Growth drives ticket revenue for Wake Forest Athletics, primarily for football and men's basketball, through strategic marketing and sales planning. Responsibilities include pricing, renewals, new business development, premium seating management, group sales growth, ticket-holder communications, budget oversight, staff supervision, data analytics, and collaboration with stakeholders and fan engagement partners.
Essential Functions:
Develop and implement comprehensive season ticket and single game ticket marketing and sales plans for all ticketed sports, with an emphasis on football and men’s basketball, including pricing strategies, renewals, and new business development including alumni, parents, faculty and staff, local businesses, and Triad-region general public.
Manage all premium season and single game sales inventory including suites and clubs and innovate inventory opportunities and revenue growth strategies.
Develop and implement a framework for the successful growth pattern of new large group ticket sales initiatives.
Manage the advertising budget and planning, including paid, trade and owned media assets and, in partnership with athletics communications and creative and university marketing and communications, develop all ticket sales creative collateral assets.
Supervision of outbound ticket sales staff, ticket services staff (including revenue tracking and reporting), fan data and analytics strategies (including fan survey collection and reporting), and integrated digital marketing.
Lead development of ticket-holder communications strategies including sales timelines and distribution of important event information.
Ensure strong financial controls and procedures for all ticket operations sales, payment collections, and revenue deposits and reporting.
Partner with athletics development, campus foundation, and other key stakeholders for alumni and donor communications including annual seat rights program, priority ticket and parking access, special events (i.e., Homecoming, Family Weekend, postseason, etc.).
Liaison to fan engagement partners, i.e. RevelXP, Paciolan, Tickets 4 Less, etc.
Perform other duties as assigned.
Required Education, Knowledge, Skills, Abilities:
Bachelor’s Degree
5+ years of full-time experience in ticket sales in college athletics or professional sports.
Assistant Athletic Director for Ticket Sales & Fan Development.
Assistant Athletic Director for Analytics & Development.
Assistant Athletic Director for Digital & Integrated Marketing.
Assistant Athletic Director for Ticket Operations.
Note:
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.
Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C., with over 8,000 students from 48 states and 46 countries. We are a vibrant and diverse academic community where our students study in one or more of the 42 majors and program we offer within our six colleges and schools.In September 2017, U.S. News ranked Wake Forest #27 in the country in their “Best Colleges” listings. From the same report, we were also ranked #12 in “Strong Commitment to Undergraduate Teaching” and #23 in “Best Value”.
