Wrightwood, California
Washington, D.C.
Kennesaw, Georgia
Boston, Massachusetts
Oakland, California
New York, NY, 10176, USA
Posted: 10-Apr-25
Location: Fairfax, VA, Virginia
Internal Number: 10002554
Department: Division of Enrollment Management
Classification: Info Technology Spec 3
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:
In collaboration with the George Mason University community, and as part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center-a centralized student services resource. The Division?s activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work, supporting a culture of transparency, and leveraging data to inform decision-making.
The Provost Salesforce team, comprised of Salesforce Administrators, Business Analysts, and Trainers, is charged with the support and maintenance of Enrollment Management-related functionality, data integrity, and operations within the university?s Salesforce environment.
About the Position:
The Salesforce Administrator is a key member of the Enrollment Management Salesforce team. Reporting to the Executive Director of Enrollment Services, the Salesforce Administrator works collaboratively on the centralized Provost Salesforce team with other talented Salesforce Administrators, Managers, Developers, and Analysts. This position is responsible for the day-to-day support and maintenance of Mason?s Salesforce system as related to the work of the Division of Enrollment Management, with a specific emphasis on supporting operations for Admissions and other Enrollment Management-related offices. The position requires a deep understanding of the Salesforce platform and its capabilities, and is expected to make recommendations regarding the ongoing Salesforce deployment and expansion.
Responsibilities also include daily operations support, configuration changes, reporting, training, troubleshooting, and stakeholder engagement to ensure applications meet their current and evolving needs. The position helps represent technology needs to central IT operations at George Mason University, ensuring technology solutions are optimized. This role is expected to seek additional guidance and information from relevant communities and/or user groups related to Salesforce. The position provides technical leadership, training, and support to staff members, as needed.
Responsibilities:
- Platform Administration:
- Provides day-to-day administration and configuration of the Salesforce platform that adheres to industry standards and meets university technical/functional business needs;
- In collaboration with Enrollment Management leadership and the ITS Salesforce team, manages Enrollment Management?s participation in the Salesforce Center of Excellence, including user-story refinement, prioritization, and tracking;
- In collaboration with Enrollment Management and ITS leadership, including Salesforce Administrators, provides input and insight for the creation and maintenance of data integration between systems;
- Assists with the creation, support, and maintenance of user accounts for Enrollment Management;
- Retrieves and performs analysis on data extracted from Salesforce, Banner, and associated data sources utilizing relevant tools;
- Assists with the creation and maintenance of forms;
- Analyzes requests and produces management-level reports for platform health and utilization to help inform strategic planning and decision support; and
- Maintains open lines of communication with all parties to ensure that solutions are optimized to meet defined requirements and delivery schedules.
- Business Process Support:
- Develops creative solutions for implementing new initiatives as they relate to the enterprise CRM, student data, and associated processes by working with stakeholders to analyze business processes and gather requirements for implementation for Enrollment Management-related services, including Admissions (inclusive of ADVANCE), Financial Aid, Student Accounts, Registrar, and University Life offices;
- Applies a broad range of Salesforce principles, best practices, and procedures to complete difficult and complex assignments, including project management activities such as defining scope, scheduling tasks/resources, and tracking and documenting status;
- Follows technical guidelines and standards for project implementations to develop technology solutions related to the enterprise CRM and other related technology platforms and associated processes in coordination with other Salesforce Administrators; and
- Seeks business process enhancement and automation through the use of the CRM system.
- Support End-Users and Maintain User Engagement:
- Advocates for Salesforce user engagement and continued process improvement;
- Develops strong and effective relationships with key enrollment related campus stakeholders related to the use of Salesforce;
- Spearheads troubleshooting and documenting solutions for users and process issues, and assists with system release updates and enhancements;
- Creates and manages various Salesforce-based dashboards and associated reports, and provides operational and technical support to end-users; and
- Provides necessary day-to-day operational support to various Enrollment Management Salesforce users.
Required Qualifications:
- Bachelor?s degree in related field or equivalent combination of education and experience;
- Salesforce Administrator Certification;
- Significant progressive leadership experience in consulting, higher education, or related field;
- Substantial experience administering a complex Salesforce environment using SCRUM/AGILE methodology;
- Significant experience providing technical user support, testing system releases, patches, and upgrades;
- Significant experience working with student information and CRM systems;
- Considerable experience working with a diverse set of stakeholders and ability to manage multiple projects and priorities;
- Considerable project management experience, with experience managing multiple projects/tasks simultaneously;
- Substantial demonstrated organization and time management skills;
- Deep technical understanding of the Salesforce platform and its capabilities, and ability to analyze technical issues and problems effectively, and provided Salesforce-based solutions;
- Knowledge of complex relational database design and application;
- Ability to be a creative thinker, and have intellectual curiosity to bring innovation and excellence to this key role;
- Demonstrated exceptional written and verbal communication skills;
- Demonstrated exceptional interpersonal skills with the ability to work creatively and collaboratively with internal and external constituents;
- Ability to manage change effectively;
- Ability to be organized and detail-orientated; and
- Excellent knowledge of basic computer applications and equipment.
Preferred Qualifications:
- Considerable experience working in higher education or within an educational or related field;
- Substantial demonstrated experience and understanding of the value of technological innovations within the higher education space;
- Significant sensitivity to cultural issues in a diverse environment;
- Significant demonstrated experience with being a creative thinker;
- Some experience with college admissions and recruitment;
- Demonstrated knowledge of Salesforce Education Cloud, Service Cloud, Sales Cloud, Marketing Cloud, or related Salesforce application; and
- Ability to use Informatica Cloud or equivalent ETL tool.
Instructions to Applicants:
For full consideration, applicants must apply for the Salesforce Administrator at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide cover letter and resume.
Posting Open Date: April 9, 2025
For Full Consideration, Apply by: April 23, 2025
Open Until Filled: Yes