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The Assistant Director of Marketing is responsible for driving new student enrollment, current student engagement and success, and brand/reputation building with key external constituents (employers, alumni, donors, and AACSB). Under the supervision of the Bryan School’s Assistant Dean of External Affairs, the position will be responsible for leading the overall Bryan School marketing strategy, planning, and execution. The general areas of focus for this position will include paid advertising campaigns, social media and email marketing, signature publications, and event promotions. The Assistant Director of Marketing produces and leverages marketing performance metrics to inform and improve marketing strategy and tactics. The position oversees
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