1. Strategy Development: Advise and collaborate with the creative services director and chief marketing officer on digital media initiatives, proposing innovative ideas, prioritize projects, and manage production schedules effectively. Create and implement strategies for utilizing video content to enhance student recruitment, increase enrollment, and support retention efforts.
2. Digital Media Production: Initiate, conceptualize, design, and produce high-quality video and photo content for CCBC's social media platforms and the college's public-facing website, ensuring alignment with marketing goals.
3. Workflow Management: Oversee daily digital media requests, organize intake processes, and streamline project queues to ensure smooth and efficient workflows. Effectively manage multiple projects, set priorities, and meet deadlines within high-demand timeframes.
4. Client Collaboration: Serve as the primary liaison between Marketing and Communications and internal departments, supporting digital media projects focused on recruitment, retention, branding, and marketing goals.
5. Vendor Coordination: Manages video and photography projects, ensuring quality and alignment with the college's mission, vision and marketing objectives.
6. Media Integration: Coordinate the creation and use of multimedia tools to support the college's marketing plan and broader communication strategies.
7. Brand Consistency: Ensure all multimedia projects adhere to the college's brand identity, maintaining consistency and professionalism across all channels.

Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.