Program Manager, Student Engagement and Marketing, Enrollment Management
University of Cincinnati
Application
Details
Posted: 01-Feb-25
Location: Cincinnati, Ohio
Internal Number: 98230-en_US
Current UC employees must apply internally via SuccessFactors
You are invited to submit an application to be considered for one of multiple vacancies of the same position.
Founded in 1819, the University of Cincinnati ranks among the nation?s best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls ?the most ambitious campus design program in the country.?
With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC?s momentum has never been stronger. UC?s annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion.
Job Overview
The Office of Undergraduate Admissions at the University of Cincinnati is seeking a skilled communicator and strategic storyteller to assist with prospective student communications. This role supports UC's goal of enrolling 60,000 students by 2030 and aligns with the university's "Next Lives Here" ethos, emphasizing access, innovation, and inclusiveness. The position requires a strong understanding of the higher education landscape and a demonstrated ability to create impactful content that resonates with diverse audiences.
Primary responsibilities include writing, editing, and proofreading engaging content tailored to prospective students, their families, community-based organizations, high school and community college partners, faculty, and staff. Content will span multiple channels and include calls-to-action (CTAs) designed to drive engagement and conversions across communications.
This role will also focus on utilizing the institution's CRM, Technolutions Slate, to manage and execute communications. Responsibilities include scheduling, segmenting, and deploying email campaigns and automated workflows, ensuring accurate audience targeting and personalization through effective query management. The Project Manager will implement A/B testing, analyze campaign results, and monitor performance metrics to continuously optimize communication strategies.
Essential Functions
? Manage, design, develop, modify and present programs. Perform program needs assessment and make recommendations.
? Implement policies and procedures.
? Maintain budget, prepare contracts, approve and monitor expenditures, prepare budget requests and financial reports.
? Act as liaison to internal departments, external entities and community organizations.
? May prepare and edit reports and/or newsletters and develop publication materials.
? May provide direct and/or indirect supervision to exempt and non-exempt staff (i.e.), hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
? Perform related duties based on departmental need. This job description can be changed at any time
Required Education
Bachelor's Degree.
Seven (7) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
Required Experience
Three (3) years of relevant experience
Additional Qualifications Considered
? Commitment to a diverse applicant pool and student body and the ability to work with people from other backgrounds.
? Experience in written communications and customer service.
? Familiarity with customer relationship management systems, specifically Technolutions Slate.
? Candidate must be willing and able to work select evenings and weekends (5-10 times per year
Application Process
? A cover letter (explaining your interest in the position)
? List of three (3) professional references.
Physical Requirements/Work Environment
Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.
Competitive salary range of $45,000 - $55,000 dependent on the candidate's experience.
Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
Tuition remission is available for employees and their eligible dependents.
Enjoy discounts for on and off-campus activities and services.
For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at [email protected].
The University of Cincinnati is an Equal Opportunity Employer.
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.