Website Experience Specialist - Middlesex Community College
Middlesex Community College
Application
Details
Posted: 24-Jan-25
Location: Bedford, Massachusetts
Internal Number: 184894
Location: Bedford, MA Category: Full-time Staff Posted On: Thu Jan 23 2025 Job Description:
Title: Website Experience Specialist
Unit: Non-Unit Professional (NUP)
Department: Communications & Creative Services
Reports to: Director of Communications & Creative Services
Date: January 23, 2025
General Summary: Reporting to the Director of Marketing Communications & Website Development, this position is responsible for the website's day-to-day content management with a focus on developing new pages, posting new content and adapting existing content for Search Engine Optimization, usability and enhanced customer experience. Using Google Analytics and college data, the Web Experience Specialist will develop data-informed content and approaches to inform and implement strategies that grow enrollment and engagement. They will be responsible for managing all new webpage/content requests, providing digital support for all paid marketing campaigns, and lead cross departmental specialist teams and trained CMS editors for the creation and maintenance of key content areas including Admissions and Enrollment.
Duties and Responsibilities:
Using the college's Content Management System (CMS), develop engaging content and build user web experiences that seamlessly integrate with marketing campaigns
Monitor and report on website analytics, ensuring continuous improvement of the site's overall usability and effectiveness
Monitor, update and edit web content daily to align with strategic guidelines, college mission, user experience (UX) best practices and marketing initiatives
Develop and continuously refine a set of website guidelines and policies that are aligned with institutional strategic goals and are responsive to higher education website best practices, including in the areas of copyright compliance, brand standards and accessibility
Utilize analytics to make informed decisions about page structure, information architecture and content hierarchy
Collaborate with department writers, designers and clients on the creation of engaging original web content that is mission driven, data-informed, focused on enrollment and retention, and designed for optimal search engine results
Manage internal stakeholder/client expectations to insure both strategic alignment and user satisfaction
Manage the college's approved CMS editors, creating professional development opportunities, providing guidance on content creation, monitoring and editing CMS editor content and sharing resources
Manage multiple web content projects simultaneously across a diverse set of clients and competing deadlines
Work with the college's IT department to insure collaborative efficiency with regards to all back-end development support responsibilities, ongoing maintenance and monitoring of the website's quality assurance
Perform additional duties as assigned by the Director of Communications & Creative Services
Job Requirements:
A Bachelor's degree or higher, completed coursework or equivalent experience in the field of web design, digital content creation and/or digital marketing
At least two years of full-time, experience developing website content for marketing purposes
Demonstrated ability to write copy for digital platforms
Expertise with Search Engine Optimization
Understanding of information architecture
Knowledge of digital accessibility standards and experience creating accessible digital content
Experience creating campaign metrics and KPIs
Demonstrated experience with Google Analytics (certification preferred)
Understanding of User Experience (UX) best practices
Excellent interpersonal and communication skills and the ability to work collaboratively
Experience with equity-minded work and/or understanding of individuals of diverse identities such as race, ethnicity, socioeconomic level, sexual orientation, veterans, and individuals with different academic preparation levels and varying physical and learning abilities.
Preferred Qualifications:
Experience with Modern Campus CMS or a comparable Content Management System
Ability to manage multiple tasks under tight deadlines with strong attention to detail and accuracy
Outstanding attention to detail with a persistent focus on quality
Experience using Google Docs
Experience using Adobe Creative Cloud
Familiarity with project management
Additional Information:
Salary Range: $60,000-$65,000; actual salary commensurate with academic background and experience. Employees of Middlesex Community College are considered employees of the Commonwealth of Massachusetts and receive benefits, which include:
High-quality and affordable health insurance through the Commonwealth's Group Insurance Commission (GIC)
Competitive Dental and Vision Plans
Flexible Spending Account and Dependent Care Assistance programs
Low-cost basic and optional life insurance
Retirement Savings: State Employees' Pension or Optional Retirement Program (ORP) and Deferred Compensation 457(b) plan or 403(b).
12 paid holidays per year and competitive Sick, Vacation, and Personal Time
Tuition Benefits for employees and dependents at state colleges and universities
Short-Term Disability and Extended Illness program participation options
Professional Development and Continuing Education opportunities
Cell Phone Bill Discounts with Verizon and T-Mobile Cell Phone Carriers
Access to the Commonwealth's Mass4You, employee assistance program
Free employee parking on Bedford and Lowell campuses
Eligibility towards Public Service Loan Forgiveness (PSLF)
Location: Bedford campus with occasional travel to Lowell as needed
Hours: 37.5 hours per week (7.5 hours per day) schedule to be determined upon hire. This position will be eligible for a maximum of two days of telework in accordance with the College's telework policy.
At Middlesex Community College, everyone teaches, everyone learns. Collaborative in nature and innovative in practice, we educate, engage, and empower a diverse community of learners. Through transformative opportunities, we challenge and support every student to succeed and lead. Recognizing equity and inclusion as the foundation for excellence and creativity, Middlesex Community College meets the evolving educational, civic and workforce needs of our local and global communities.