Boston Children?s Hospital Trust is the philanthropic resource for the hospital which provides vital funds to support our cutting edge research, community outreach, patient family programs and medical education.
Reporting to the Senior Director of Donor Communications, the Website Content Specialist is responsible for optimizing the user experience on the Trust website. This role is critical to the success of the site in driving Trust goals for revenue and donor engagement. The Specialist will update content, optimize donor journeys, and track metrics of site activity. They will work closely with both the channels and content teams, as well as technical teams and vendors, to create content, maintain performance, and optimize the experience for the best possible donor and donor prospect journeys.
This Website Content Specialist will:
Own the user experience of new website, including Drupal and TeamRaiser pages.
Collaborate across the Communications team and with the wider Trust organization to develop UX and content to drive organizational objectives.
Source content and images as needed to fully leverage the website to meet our organizational strategic goals.
Collaborate closely with the Channel Marketing Specialist on bringing website reporting into multi-channel dashboards.
Manage website promotional calendar and the website portion of an over-arching promotional calendar for both the Trust site and Hospital website.
Manage various tracking documentation including website marketing URLs and redirects, needed website content updates, features backlog, and other documents as needed.
Own the improvement of the site as a revenue driver including donation forms and donor journeys.
Partner with the BCH Marketing and Communications web team to optimize the journey between the sites, driving improved revenue and event participation from visitors coming from the BCH site.
Manage business requirements for website reporting, collaborating with technology team to be sure all tagging/tracking is in place and to ensure robust and accurate website reporting.
Drive quality control and ongoing optimization.
Collaborate closely with the Channel Marketing Specialist on bringing website reporting into multi-channel dashboards.
To qualify, you must have:
BA degree plus at least 3 years? experience in website development or digital marketing and at least one year managing website content for an enterprise
Demonstrated knowledge and understanding of website user experience and website development
Deep expertise in managing content for an enterprise website
Demonstrated experience with digital and/or marketing data analytics; Expert website data analytics skills.
Experience with data analytics as used to measure effectiveness of programs and campaigns in driving revenue and engagement
Great attention to detail and organizational skills, with an eager to learn mindset
Excellent written, verbal and interpersonal communication skills; ability to work collaboratively with other staff.
Ability to use MS Power Point to produce desks (wrap up report, project plans).
Experience with using Smartsheets, Excel and/or project management software to track deliverables, deadlines, and other milestones.
Experience with Adobe Analytics and/or Drupal preferred.
Boston Children?s Hospital offers competitive compensation and unmatched benefits including flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork. *LI
Boston Children's Hospital is a 395-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Children's offers a complete range of health care services for children from birth through 21 years of age.
