This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

Reporting to the Director of Annual Giving, the Associate Director of Annual Giving, Direct Marketing for Schools and Units will plan and implement the overall strategy for annual giving programs for many UNC schools and units. The Associate Director will contribute and implement an overall outreach strategy to renew, retain, and acquire donors through direct marketing strategies as needed to support school and unit annual giving programs. The Associate Director will serve as a subject matter expert on the direct marketing industry and provide consultation to the schools and units.

Experience using design tools, including Adobe Premier products, is preferred. Experience with Salesforce Marketing Cloud and Blackbaud CRM preferred. Experience with donor CRMs (Blackbaud), marketing automation platforms (Salesforce), crowdfunding platforms (Community Funded), project management tools (Asana) and commercial printing/production processes is preferred. Experience in Direct Marketing and higher education experience is preferred.

Must be knowledgeable of strategies that will target annual giving prospects, alumni and donors for the schools/units and will focus on the outreach strategy to acquire, renew/retain, reactivate and upgrade donors as well as stewardship of annual donors. Must have the ability to establish strong and positive working relationships within University Development and with colleagues, donors and contacts campus wide. The ability to independently communicate complex topics to both internal and external individuals is essential. Qualified candidates must demonstrate exceptional verbal and written communication skills with both internal and external audiences; editing skills; attention to detail; the ability to work effectively and collaboratively as part of a team; the ability to maintain confidentiality; project management skills with the ability to organize and work on multiple and competing projects simultaneously; superior customer service skills for school and unit clients. Candidates should have a working knowledge of Adobe Creative Cloud (InDesign, Illustrator and Photoshop), MS Office suite (Word, Excel, PowerPoint, Access, OneDrive and Teams) and social media (Facebook, Twitter, Instagram and YouTube). A high energy level and strong drive to be successful. Ability to think logically and strategically.

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.