The Senior Marketing and Recruitment Specialist will work with the School of Graduate Studies' admissions staff, administrators, faculty, and students to develop and implement strategic marketing and advertising plans for the School of Graduate Studies based academic programs. The selected applicant is responsible for communications and marketing to potential student applicants throughout the admissions process. In addition, the Senior Marketing and Recruitment Specialist conducts ROI (Return on Investment) analysis and assessments to gauge effectiveness of promotional strategies and take action for identifying strengths and weaknesses. Regularly reports on the progress of marketing plans and the impact of specific marketing initiatives to increase enrollment and enhance the reputation of the School of Graduate Studies.

Benefits Information

UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development, along with additional exciting perks that employees can take advantage of. This position participates in a retirement program that must be selected and is effective on your date of hire. Exempt regular staff receive a generous leave package that includes over 4 weeks of vacation accrued each year, paid holidays, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at any University System of Maryland school; and flexible work schedules and teleworking options (if applicable per job).

UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland.

Primary Duties

• Collaborate with the School of Graduate Studies' admissions staff, administrators, faculty, and students to develop and implement strategic communication and marketing plans for online and entrepreneurial degree programs.
• Responsible for communications and marketing to potential student applicants throughout the admissions process.
• Develop relationships with external stakeholders in the health sciences industry (hospital administrators, professional organization leadership, faculty and advisors from surrounding undergraduate health sciences programs).

• Responsible for developing, implementing, and managing various marketing strategies including, but not limited to: mailings, electronic communications, social media, college visits, information sessions, and other special events.

• Design marketing advertisements. Develop, write, and edit marketing layouts for School of Graduate Studies admissions publications. Coordinate with printers and other personnel to ensure publications are printed on schedule and according to budgetary and other requirements.

• Collaborate with Admissions staff to provide marketing materials for distribution and the web.

• Conduct ROI analysis and assessments to gauge effectiveness of promotional strategies and take action for identifying strengths and weaknesses.
• Participate in budget compilation and analysis for marketing and advertising efforts in the School of Graduate Studies.

• Perform other related duties as assigned.

Qualifications

• Possess an understanding of issues and trends impacting the healthcare/academia along with the ability to create and capitalize on news-making opportunities.

• Skill in acting as a liaison with clients, vendors, and staff members and effectively communicating their ideas, messages or instincts.

• Strategic and analytical thinking skills with an ability to market complex information to the public and visualize items for consistency, accuracy, and style.

• Demonstrate self-motivational skills and strong organizational skills to prioritize ongoing and new projects, as well as facilitating the timely completion of production phases.

• Skill in creating, curating, and publishing multimedia content.

• Ability to work well in a fast-paced environment with multi-dimensional points of view and to take accountability for deliverables, and results.
• Strong task and project management skills.
• Proficiency in utilizing MS Word and other Microsoft Office programs.

Hiring Range: $68,000 - $79,000, commensurate with education and experience.

UMB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law or policy. For assistance related to employment, please contact the Staffing department at [email protected].

If you anticipate needing a reasonable accommodation for a disability under the Americans With Disabilities Act (ADA), during any part of the employment process, please submit a UMB Job Applicant Accommodation Request. You may also contact [email protected]. Please note that only inquiries concerning an ADA request for reasonable accommodation will be responded to from this email address.

The University of Maryland, Baltimore prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. Read the UMB Notice of Non-Discrimination for more information.

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