About Hofstra:

Position Title: Senior Assistant Director of Communication Operations

School/Division: Enrollment Management

Office: Student Enrollment, Engagement, and Success - Office of Graduate Admission

Full Time/Part Time: Full-Time

Description:

• Builds and maintains relationships with a wide variety of constituents, including faculty, administrators, alumni, prospective students, current students, and their families. 
• Represents the graduate admissions team in key outreach efforts and partnerships.
• Leads the development, execution, and analysis of targeted marketing campaigns across email, text messaging, social media, digital guides, and web content. 
• Tracks and reports on the performance of marketing initiatives and optimizes strategies for maximum impact.
• Creates and manages editorial and content creation calendars, ensuring the production of timely, relevant, and high-quality materials that support the graduate admission marketing strategy. 
• Oversees the creation of content for print, digital, and multimedia platforms.
• Oversees both in-person and virtual graduate admission events, including recruitment events, webinars, and information sessions with duties including coordination of logistics, working with vendors, managing speakers, developing program agendas, and ensuring the seamless execution of each event.
• Collaborates with vendors and the university's marketing and communications team to request, review, and edit digital content for graduate admission. 
• Assists in the development and implementation of digital advertising strategies to engage prospective students. 
• Supports the creation of campaigns across various platforms while ensuring alignment with overall university branding and messaging.
• Develops, executes, and manages direct marketing campaigns, including email blasts, text messages, and digital outreach. 
• Tracks outcomes and adjusts campaigns as needed to meet enrollment goals.
• Manages the marketing budget for graduate admissions, ensuring that all projects are delivered on time and within budget. 
• Tracks expenses, optimizes spending, and provides regular reports on the effectiveness of marketing initiatives.
• Handles event-related inquiries from prospective students and other stakeholders through email, text, and phone ensuring timely follow-up and positive interactions with all inquiries.
• Ensures all marketing and recruitment practices comply with Hofstra University policies, as well as relevant rules and regulations of the Colonial Athletic Conference and NCAA.
• Performs other related duties as assigned.

Qualifications:

• Bachelor's degree required.
• At least one year of work or internship experience in higher education, admissions, event planning or related field.
• The ideal candidate will be an outstanding communicator with excellent organizational skills, exceptional attention to detail, and the ability to multi-task.
• Strong communication skills, including spelling, rules of grammar and composition, and the ability to vary tone and language based on medium and target audience.
• Must have a professional demeanor and excellent relational skills.

Preferred Qualifications:

• Familiarity with computerized admission systems such as Ellucian Banner and Slate preferred.
• Working knowledge of PC-based word processing and spreadsheet programs.

EEO Statement:

About Hofstra University

Hofstra University is a nationally ranked and recognized private university in Hempstead, N.Y. that is the only school to ever host three consecutive presidential debates (2008, 2012 and 2016). At Hofstra, students get the best of both worlds. Our campus is a leafy oasis just a quick train ride away from New York City and all its cultural, recreational and professional opportunities. We offer small classes and personal attention, with the resources, technology and facilities of a large university. Students can choose from more than 160 undergraduate program options and 165 graduate program options in the liberal arts and sciences, education, health professions and human services, the Peter S. Kalikow School of Government, Public Policy and International Affairs, the Fred DeMatteis School of Engineering and Applied Science, the Frank G. Zarb School of Business, the Lawrence Herbert School of Communication, the Maurice A. Deane School of Law, the Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies, and the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell. Hofstra University is a dynamic community of more than 11,000 students from around the w...orld who are dedicated to civic engagement, academic excellence and becoming leaders in their communities and their careers.

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