Guide Online Program prospective students through the admissions funnel (from inquiry to enrollment) with little to no guidance and instruction from others.
Coordinate the process for evaluating applications to the Online Program on a rolling basis (currently 2 intakesâ”autumn quarter, spring quarter).
Design plans to increase brand awareness as it relates to the Online Programâ™s relevant prospective student populations.
Develop relationships with institutions regionally and nationally, per program recruitment strategy with a focus Online Program growth.
Plans and attend yield events, information sessions, and graduate fairs to strategically recruit Online Program students.
Manage event programming such as receptions and admissions or yield events for Online Program prospective students (primarily virtual; some in-person).
Participate in special projects such as co-developing marketing materials, monitoring budgets, and recruiting underrepresented groups with moderate/high levels of authority.
Act as a liaison between program staff and prospective students through email, phone, in-person, and/or video communication channels.
Provide support for Online Program student matriculation by participating in student onboarding in coordination with the Student Affairs team.
In partnership with program leadership, establish Online Program recruitment goals and monitor and report on progress.
Analyze Online Program prospective and current student data to identify prospect profile segments; work closely with marketing team to develop strategies and communicates to reach and engage prospective students.
In collaboration with internal and external marketing/advertising colleagues, benchmark and monitor competitive online programs to understand recruitment best practices and to proactively share those with internal and external stakeholders.
Collaborate with other Online Program staff and faculty to maintain a detailed and current grasp of studentsâ™ experiences and to identify opportunities for alumni engagement efforts.
Use in-depth knowledge and experience to administer the delivery of services to program participants and/or beneficiaries such as communicating with programs sponsors and academic advising for undergraduate students.
Develop and communicate program priorities and performance standards and assesses operations using these criteria. Plans and conducts quality assurance reviews and recommends changes as appropriate.
Manage program budgets and recommends or makes budgetary recommendations.
Has a deep understanding when interacting with faculty, researchers and staff for committee work or information.
Expands outreach messaging via alumni clubs and special events and/or reunions. Maintains updated alumni contact records and cultivates new contacts in appropriate industries. Manages portfolio of prospective students that require special handling.
Manages regional event programming such as receptions and career trek field trips for students. Works independently to expand outreach to employers in the region.
Performs other related work as needed.
Preferred Qualifications
Experience:
Previous experience working in higher education or related field.
Previous experience working with graduate and/or online degree programs.
Technical Skills or Knowledge:
Knowledge of marketing and social media vehicles for engaging with prospective students.
Experience using Slate, Destiny, Salesforce, or other CRM.
Basic research skills (ability to conduct, analyze, and synthesize topic-based research).
Preferred Competencies
Strong interest and/or expertise in online degree programs.
Experience working directly with and/or interfacing in some capacity with paid advertising initiatives.
Demonstrated ability to effectively plan, focus and execute to take recruitment strategy from concept to execution in the context of graduate and/or online degree programs.
Must deal effectively with people, be trustworthy with student records.
Strong prioritization skills and ability to navigate interruptions/unanticipated obstacles.
Work well under pressure.
Close attention to detail vital.
Capacity to take initiative and manage-up.
Ability to publicly present enrollment management goals and objectives to both internal and external partners (staff, faculty, other leaders).
Commitment to excellence reflected in distinction, effectiveness, efficiency, enthusiasm, passion, and quality.
Guided by a strong customer service ethos.
Inclusive leadership and management style with an ability to bridge diverse areas and work with diverse individuals with fairness, impartiality, and respect.
High degree of personal and professional integrity, reflected in accountability, ethical behavior, honesty, and reliability.
Strategic and future-oriented, demonstrated success in developing and execute multi-year plans for enrollment growth.
Ability to build strong, effective relationships with existing and new stakeholders.
Strong leadership, project management and team skills.
High level of enthusiasm and dedication to mission of organization.
Work on multiple projects simultaneously, set priorities, and meet deadlines.
Foundational skills in Slate and/or Excel are critical.
Ability to manage ambiguity.
Application Documents
Resume/CV (required)
Cover Letter (required)
Professional References Contact Information (3) (required)
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