1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University's position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.

Required Skill/ability 1:  Independent self-starter with outstanding written (editing/writing), verbal, and organizational skills and ability to produce high-quality, up-to-date content for websites, newsletters, announcements, brochures, reports, and other media for a variety of audiences.

Required Skill/ability 2:  Demonstrated ability to develop, execute, and measure the success of comprehensive communication plans. Strong interpersonal skills with the ability to develop relationships with leadership, faculty, and other departmental stakeholders to develop content for distribution/publication.

Required Skill/ability 3:  Proficiency with web/intranet content management systems and HTML editing tools, social media platforms, survey building tools, Microsoft Office Suite, Canva (or other image creating/editing software), and electronic mailing list software applications (Listserv).

Required Skill/ability 4:  

Familiarity with desktop publishing and layout programs such as Adobe's Creative Suite and ability to identify and learn new technology, including YSM's content management platform (which is called Beatrix).