Ohio University's Enrollment Marketing and Operations believes in supporting and recognizing the talent that introduces thousands of students to OHIO every year. From a data-driven and competitive salary structure and comprehensive benefits, paid time off to flexible work arrangements, professional development programming to tuition benefits, affinity organizations to shared governance, and more, OHIO is proud to support our employees.
ABOUTOHIO
At Ohio University, we believe that the college experience should deliver more than a diploma. We offer an experience that will stick with students for the rest of their lives.
Without question, we take academics seriously. In fact, we are home to one of the most prestigious honors programs in the nation and several highly-ranked academic programs. And, we have a laser focus on career success through internship and job placement programs as well as lifelong assistance from the most loyal and supportive alumni group on the planet.
We also know that the University experience is shaped by many other factors. The stunning 1,740-acre main campus is located in what has been named one of America's best college towns and the University has been named #1 Best Value Public University in Ohio. OHIO has been recognized for extensive efforts in a number of arenas, including an institutional commitment to diversity and inclusion for which the University has been named a six-time Higher Education Excellence in Diversity (HEED) award winner.
With its historic main campus in Athens; five regional campuses; three extension campuses in the Columbus, Cleveland, and Dayton areas; and one of the largest enrollments of online students among public universities in Ohio, the University has a collective enrollment of over 28,000 students. Learn more about the OHIO experience at https://www.ohio.edu/forever and consider shaping that experience by applying for this role with Enrollment Management.
POSITIONSUMMARY
The Director of Enrollment Operations is responsible for creating, designing and developing strategies to support the enrollment operations for Enrollment Management, including the successful implementation and ongoing project management for the constituent relationship management system (CRM) used by the university for enrollment operations and communications, as well as development, execution, and analysis of mixed-media, data-driven targeted recruitment communication campaigns. The incumbent directs the management of a diverse set of software systems, database integrations, and technical operations designed to streamline and optimize admission and enrollment functions.
Reporting to the Senior Director of Enrollment Marketing and Operations, the position supervises a diverse team of communication and operations professionals charged with supporting the implementation of data-informed and systems-based enrollment operations solutions to facilitate the execution of admission and enrollment functions, outreach, recruitment travel, territory management, recruitment communication, campus visit programming, volunteer management, yield programming, faculty and staff recruitment efforts, and reporting and analysis on behalf of Ohio University's Division of Enrollment Management. The incumbent is responsible for identifying opportunities to leverage current and new technologies for greatest effectiveness in enrollment communications and operations. The Director's work will play a critical role in fulfilling OHIO's commitment to reducing barriers to education, supporting an inclusive campus community, and building a sense of belonging for all.
KEYRESPONSIBILITIES
General Leadership, Management, and Supervision:Determine and align work plans for a diverse team of communication and operations professionals and a classified records management senior specialist with the strategic enrollment goals of the University. Provide oversight of projects that achieve enrollment goals. Partner with the Enrollment Marketing and Operations and division leadership and collaborate to align and support enrollment goals necessary to achieve overall university growth and effectiveness. Meet regularly with team to review plans for effective use of resources and data in determining overall strategies and practices. Provide support and represent the University events both on- and off-campus, as needed. Train staff on best practices and external regulations related to the field. Represent the senior director as deputy in his/her absence as needed.
Enrollment Operations: Advise the Senior Director of Enrollment Marketing and Operations on strategies and procedures. Creates and directs operational strategy in support of the successful implementation and ongoing project management for the university's constituent relationship management system (currently, Technolutions Slate) and associated systems, by monitoring system integrity and quality control, managing or supporting the execution of printed and electronic communication campaigns, and managing secure roles, permissions, and workspaces. Manage the coordination of administrative and technical functions associated with the constituent relationship management system, including testing and upgrades with the CRM, management of system integrations with the university's student information system and various third-party vendors. Establishes a vision for the configuration and development of Slate instances to meet the ongoing and evolving needs of Enrollment Management while ensuring data integrity throughout all instances of the CRM. Lead the preparation and maintenance of comprehensive training documentation pertaining to the systems and associated processes, and train university personnel. Direct the receipt and processing of admissions inquiries generated by lead delivery services, including automated, manual, recurring, and/or adhoc data imports to the CRM. Oversee the development of routine and special operational and analytical reports using a variety of available querying, data exporting, and reporting tools across multiple systems to support recruitment, admission, and yield strategies. Build and maintain complex queries and reports using available reporting tools within the CRM and associated systems.
Communication Campaign Management: Supervise a diverse team of communication professionals charged with supporting the ongoing development and management of mixed-media, data-driven targeted recruitment and enrollment communication plans executed within the CRM and various systems for Enrollment Marketing and Operations, serving multiple constituencies, including prospective students, parents and supporters, school counselors, volunteers, other influencers, and the university community at large. Provide guidance and leadership to other communication staff and academic unit personnel on best practices and procedures as they pertain to enrollment operations, mass marketing, and electronic communication, in addition to ensuring compliance with associated regulations and policies. Assist department and functional leaders on the development and monitoring of quality assurance of all enrollment communications for Enrollment Marketing and Operations. Research, conceptualize, design, and create highly visible recruitment communication materials in coordination with other communication staff and academic unit personnel.
Minimum Qualifications:
Master's degree is required by start date. Applicants with a bachelor's degree by start date and equivalent experience will also be considered.
At least six years of related work experience.
At least three years of management experience.
Demonstrated proficiency with and direct management of a Constituent Relation Management (CRM) system required.
Demonstrated proficiency with Student Information Systems.
Working knowledge of SQL, HTML/CSS, and Liquid Markup.
Ability to communicate technical information to non-technical personnel and to communicate effectively, both orally and in writing.
Preferred Qualifications:
Experience with business intelligence software, such as Oracle Business Intelligence.
Experience with database management, including SQL queries, data exports and imports, data integrity, etc.
Experience in managing complex technical projects to completion.
Experience working in a paperless environment.
Experience with business processes improvement/redesign.
Experience managing Technolutions Slate.
Demonstrated proficiency with PeopleSoft.
Planning Unit: Vice President Enrollment Management
Department: Enrollment Marketing
Applicants may contact this person if they have questions about this position: Jessie Donohue, [email protected], 740.593-9534
Employment Type: full-time regular
Advertised Salary:
Based on extensive benchmarking data, the Director for Enrollment Operations position is mapped to Pay Grade CA&P 20 at OHIO, with a target hiring range of $80,593-$94,697. The exact base salary for the selected candidate will be negotiable, commensurate with education and experience, and competitive in the field within the context of similarly situated positions at public universities nationally.
In addition to a competitive approach to salary, Ohio University is proud to offer a robust healthcare plan that includes maternity care, transgender care, counseling and mental healthcare, prescription coverage, vision, dental, orthodontia care, and more. Our robust benefits package also includes paid holidays, sick time, personal time, a tuition waiver up to 100% for self and dependents, an excellent retirement plan with up to a 14% employer contribution, a 12-week parental leave program, adoption reimbursement, flextime and flexplace policies, an employee assistance program, access to professional development programs, wellbeing incentive programs, and additional employee resources. Additional information is available at https://www.ohio.edu/hr/benefits.
Ohio University is home to one of the nation’s friendliest and most picturesque campuses. But more importantly, it’s where you can become part of a two-century tradition of excellence and embark upon a rewarding career that will make a real difference. From teaching and research to admissions, facilities maintenance, and residence life, our faculty and staff propel Ohio University’s mission of helping students become their best selves. OHIO offers competitive compensation and outstanding benefits. For a complete list of employment opportunities, please visit www.ohiouniversityjobs.com.Ohio University is an equal access/equal opportunity affirmative action institution. For more information about Ohio University’s policies prohibiting discrimination and harassment, visit www.ohio.edu/equity.