Join a vibrant campus community whose excellence is reflected in its diversity and student success. West Chester University of Pennsylvania?s College of Arts and Humanities (CARHU) invites applicants for the position of Digital Content Specialist (MAN 170).
 
West Chester University, a member of the Pennsylvania State System of Higher Education, is a public, comprehensive institution committed to offering high-quality undergraduate education, post-baccalaureate and graduate programs, and a variety of educational and cultural resources for its students, alumni, and citizens of southeastern Pennsylvania. We are a community of educators dedicated to developing graduates who succeed personally and professionally and contribute to the common good.

WCU proudly offers a positive and purposeful work environment; comprehensive employee benefits including health, vision, and dental insurance along with many wellness programs; a commitment to work-life balance including generous paid vacation, paid sick time, military leave and paid time off for most major holidays; and a University mission to support employee personal and professional growth including a tuition waiver for self and family members, training and development, and advancement opportunities.

The College of Arts and Humanities is made up of eight departments, eleven interdisciplinary programs and the Poetry Center. The faculty are artists, scholars, writers, and world-class teachers who care deeply about student success and learning. The thriving CARHU programs provide students with experiential opportunities for creativity, collaboration, critical thinking, and intensive practice in written and oral communication.
 
Reporting to the Dean of the CARHU, the Digital Content Specialist plans and executes an integrated cross-channel digital content strategy including creative development, media planning and negotiation, segmentation strategies, market research, internal communications, budget management, and analysis to ensure cohesive marketing efforts that drive results and advance the priorities of the College.
 
The ideal candidate will demonstrate hands-on experience managing and growing digital communities; the ability to lead and execute creative, innovative campaigns to showcase the academics, student life, and the value of a WCU education; and the ability to collaborate with campus partners to implement best practices and quantify results. 

 Responsibilities include: 
 

• Manage the day-to-day content creation and posting on CARHU and department digital channels, websites, and social media channels 
• Manage the renewal of paid digital communication channels including Constant Contact and Flickr
• Oversee and coordinate weekly and monthly email blasts 
• Provide guidance and hands-on support for live coverage of on- and off-campus events
• Collaborate with the CARHU Dean?s Office and faculty teams to evaluate and introduce innovative marketing and communications solutions
• Help college units refine messaging and create language and visuals for internal, student, parent, and external communication
• Serve as liaison for the CARHU with the Office of Communications and Marketing 
• Develop outcome-based stories and accompanying materials to showcase the academics, student life, and the value of a WCU education
• Supervise and mentor the Equity Communications Coordinator intern
• Evaluate and report on the effectiveness of web-based and social media communications
• Keep abreast of competitors? use of web and other multimedia methods of marketing and emerging technologies 
• Collaborate with WCU Web Team to maintain and update CARHU college and department web pages
• Provide recommendations to increase web page ease of use and accessibility 
• Manage photography and videography schedule for the CARHU
• Maintain the CARHU?s digital assets including photo, video, and other materials
• Provide social media support and training for staff and faculty 
• Attend College and University meetings
• Other duties as assigned

• Bachelor's degree in the arts, Graphic or Interactive Design, Marketing, Communications, or a related field
• Two years of professional work experience in marketing, communications, social media management, and/or utilization of digital media
• Demonstrated proficiency in the use of Microsoft Office Suite including Outlook, Word, and Excel
• Demonstrated proficiency in the use of Adobe Suite

• Demonstrated experience managing digital communities 
• Experience working in an educational, non-profit, or community organization
• Experience with digital graphic design 
• Experience creating photography and video for promotional purposes
• Experience managing and updating websites 
• Experience with social media data analytics

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