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Digital Media Strategist
Position Number: 000435Department: University Communications (Adm)Employment Type: Permanent - Full-timeMonths Per Year: 12Essential Duties and Responsibilities: Drive strategy for email marketing at the University in Salesforce Marketing Cloud. Devise strategic plan for email marketing to meet high level marketing goals and objectives for email communication, along with managing all aspects including template construction, list selection/uploads, automations, testing protocol and execution.Collect, analyze and interpret data from across the University and work with stakeholders to inform creation of email marketing best practices. Lead initiative to create a


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