The Media Relations Specialist is member of the strategic communications team who is responsible for identifying, developing and implementing measurable media relations and communication initiatives. Reporting to the Sr. Director for Strategic Communications, this position will help respond to media inquiries and create news content that elevates the universityâ™s reputation to a wide range of audiences, both internal and external. This position requires a strong writer with excellent editorial skills who has experience working with news outlets.
What You'll Do:
News content strategy development â¢ Assist with developing news content strategies to support organizational goals and priorities. â¢ Work in an integrated way with administrative and academic leaders across the university to identify and maximize key opportunities to use owned and earned media as a vehicle to elevate DePaul. â¢ Develop story angles that target media will find compelling, utilizing multiple forms of communication, such as social media, multimedia, and text media. â¢ Collaborate with colleagues and subject matter experts to develop press materials, including story pitches, media advisories/briefings, press releases, talking points, social media and video content, op-eds and internal news articles. â¢ Serve as a storyteller, using a âœshow firstâ model that integrates photo, video and social media into written articles for internal newsletters and pitches to journalists.
Drive earned media placements â¢ Develop relationships with members of the media, locally and nationally, to build credibility and awareness of DePaulâ™s mission and achievements. â¢ Assist with responses to day-to-day media inquiries and conduct proactive outreach to relevant reporters and journalists. â¢ Connect media contacts to university subject matter experts. â¢ Help organize media briefings and press conferences around high-level events. â¢ Support an in-house media training program to cultivate and position spokespeople as subject matter experts. â¢ Help guide, direct and prepare spokespeople for individual media interviews or filming. â¢ Serve as a member of the on-call media relations response team, delivering rapid and accurate information to news media.
Emergency communications â¢ Participate in crisis communications planning and execution with a focus on media relations, as part of a university-wide group of staff. â¢ Demonstrates the ability to respond with an appropriate degree of urgency to the needs and requests of others, internally and externally.
Measurement and reporting â¢ Develops proficiency in DePaulâ™s media monitoring system, helping to target media outlets, track press coverage, facilitate analytics and reporting, and identify potential reputational risks. â¢ Assist with monitoring and tracking media coverage to better understand the media landscape and determine optimal approach to outreach. â¢ Understand target levels of media coverage - and help evaluate progress periodically to incorporate findings into future media strategies. â¢ Support the collection and analysis of metrics to help create reports on a regular basis that illustrate progress and impact of media relations strategies.
What You'll Need:
Bachelorâ™s or masterâ™s degree in public relations, marketing, communication, journalism, English or related discipline
3 â“ 5 years of full-time communications experience successfully utilizing a variety of communication tools
Experience in external facing communications, identifying public relations opportunities, and then developing, implementing and measuring their impact and effectiveness.
Skilled at working with traditional media and sustaining relationships with journalists and bloggers.
Adept at creating and telling compelling stories and narratives through digital channels, traditional media and multimedia platforms.
Ability to conceptualize, structure, write, edit and pitch compelling stories for wide range of audiences, both internally and externally.
Experience with developing strategic social media plans and implementation; strong working knowledge of a wide range of digital communication strategies and applications; demonstrated success with social media-driven public relations including developing digital influencer relationships and outreach campaigns
Proficient with media monitoring, social listening and analytics-based platforms.
Strong interpersonal skills and the ability to interface and counsel, coach and communicate with all levels of senior management as well as with colleagues across the university.
Proven ability to develop and implement effective communications strategies for PR campaigns.
Proven track record of excellent strategic thinking with a high degree of comfort and flexibility managing multiple competing priorities with attention to complex details.
Ability to thrive in fast-paced, high-energy environment; proactive, creative, detail-oriented and self-motivated; highly organized.
Ability to self-start and manage several programs/projects simultaneously while maintaining a high quality of work.
Strong oral and written communications skills; knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, punctuation, AP style and grammar.
Experience working successfully with cross-functional teams.
Foster promotion of University Communications as being the primary communication authority for the university.
Drive external outreach, enhance and/or support DePaul Universityâ™s image and reputation.
Ability to work full-time on campus and travel between the Loop and Lincoln Park Campuses as necessary.
Working for a stable and well-known University that values diversity and inclusion.
Top choice medical, dental, and vision benefits.
Retirement plan matching contribution of 10%.
Tuition waivers for employees and dependents.
Generous paid time off, sick time, holidays, floating holidays, and more!
For consideration, please include a resume and cover letter.
Diversity and Inclusion Statement: Guided by an ethic of Vincentian personalism and professionalism, DePaul compassionately upholds the dignity of all members of its diverse, multi-faith, and inclusive community. We seek to hire collaborative, open-minded, and dedicated professionals who are committed to advancing our university mission to making education accessible to all, with special attention to including underserved and underrepresented communities. Successful candidates thrive in an environment where ideas and perspectives representing a wide variety of cultures, backgrounds and experiences are welcome and supported.
Required Background Check:
Employment at DePaul University is contingent on passing a background check. Only final candidates who are extended an offer of employment will undergo a background check.
Mandated Reporting of Child Abuse & Neglect:
Upon accepting an offer of employment with the university, you will also be required to sign an Acknowledgement of Mandated Reporter Status at the time of hire. A mandated reporter is required to make a report to the Illinois DCFS Hotline whenever there is reasonable cause to believe that a child known to them in their professional or official capacity may be abused or neglected. For more information, please visit the following pages:
DePaul University is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.
Job Identification: 1347 Job Category: Marketing, Comm & Ext Affairs Posting date: 02/01/2024, 02:56 PM Job Schedule: Full time Locations: Loop Campus
At DePaul University, we are looking for candidates who want to join us in our mission to provide access to education for all. Successful candidates welcome ideas and perspectives from colleagues and students representing a wide variety of cultures, backgrounds, religious beliefs, and experiences. We seek collaborative, open-minded and hard working professionals to work in a real world urban learning environment. Are you exceptional, yet modest and open to challenges? We seek achievers and leaders that want to bring their passion and skills to our well-respected community of approachable colleagues. Build your career with us. DePaul University is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.