Description: The Associate Athletics Director for Marketing is responsible for the overall development and implementation of short and long-term marketing strategies for Vanderbilt Athletics as well as oversight, management and leadership of the athletics marketing staff. This position will be a key member of the external unit that will work collaboratively across the department and university to increase brand awareness, fan engagement, community relationships, and revenue generation efforts.
Duties and Responsibilities : Spearheads planning, development, and implementation of short and long-term marketing strategies for Vanderbilt Athletics as a whole, as well as individual athletics teams Works collaboratively with other units to create and implement strategies related to marketing, branding, digital media content, fan engagement, and sales Establish program objectives, develop integrated strategies, and provide seamless execution of campaigns and projects to achieve revenue objectives, brand awareness, and increased fan engagement Define key metrics to measure the effectiveness of marketing initiatives; utilize reporting, develop insights, and communication strategies Leads a marketing team and manages multiple staff members Assists in development of staff members and their growth opportunities Responsible for campus marketing, outreach, and partnerships that promote the Vanderbilt athletics brand and events A special focus will be on faculty/staff and student audiences Oversees community relationship growth opportunities, with an emphasis on the Nashville and middle Tennessee areas Conceptualizes and oversees the creation of marketing materials (i.e. print, digital) in collaboration with creative staff Develop programming to include videoboard content, pyrotechnics, on-field/court recognitions, halftime shows, sponsor activations, in-game promotion, fan contests and other entertainment elements for home events Oversee band and spirit programs, including Spirit of Gold Marching Band, cheer and dance teams, and mascot programs Manage applicable department budgets Collaborates daily with several internal departments, including but not limited to ticketing, fan engagement and hospitality, SEC Network, Learfield, and the National Commodore Club Other duties as assigned by the Senior Associate Athletics Director for Fan Experience and Sales Supervisory Relationships:
This position does have direct supervisory responsibility and reports administratively and functionally to the Senior Associate Athletics Director for Fan Experience and Sales.
A Bachelor’s degree is necessary. A Master’s Degree is preferred. Minimum 5+ years of previous experience in sports marketing is necessary. Prior demonstrated experience leading a team is necessary. Organized, detail oriented and the ability to work in a fast-paced environment with minimal supervision is necessary. Proactive thinking with interest in developing and executing new ideas to better improve the brand is necessary. Ability to work a non-standard work week including nights, weekends & holidays is necessary. Previous experience in Division I collegiate sports marketing is preferred.
Commitment to Equity, Diversity, and Inclusion:
At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.
Vanderbilt University is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.
Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.
Vanderbilt University’s Athletics Department prepares student-athletes to become leaders and champions in life by placing the highest values on integrity, character, sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conference's only private school. The university fields 16 varsity teams (6 men's teams and 10 women's teams, a total of 351 student athletes), 14 of which compete in the Southeastern