How to apply: A cover letter is required for consideration of this position and should be attached as the first page of your resume. The cover letter should address:
Your specific interest in the position and working at the Detroit Symphony Orchestra
Outline your skills and experience that directly relate to the responsibilities of the role
The Organization: The Detroit Symphony Orchestra (DSO) is known internationally for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep commitment to serving our community. Making its home in historic Orchestra Hall at the Max M. and Marjorie S. Fisher Music Center, the DSO actively pursues its vision to be an inclusive and culturally relevant community where all people can experience their world through music.
The DSO is a complex organization. Operating 365 days per year in historic Orchestra Hall, one of America’s most acoustically perfect concert halls, we are a performing arts institution, an educational facility, and a community center. We are governed by an independent Board of Directors and employ both union and non-union employees as musicians, stage crew, and administrative staff. Creating a unified culture throughout the institution is an organizational imperative, and we are guided by our values of excellence, diversity, resilience, collaboration, and innovation. The DSO is also deeply invested in the city of Detroit; through our Detroit Strategy initiative, we are expanding the DSO’s participation in the growth and well-being of the city.
The DSO’s commitment to diversity, equity, and inclusion is paramount to who we are; we work to create an environment where all employees are seen, valued, and supported to enable their best every day. This is essential as we pursue our mission to impact lives through unforgettable musical experiences by sustaining a world class orchestra for the city of Detroit and the global community.
The DSO offers a unique, fast-paced working environment, an excellent overall compensation package, and is an Equal Opportunity Employer. For more information visit www.dso.org.
Position Summary: The Loyalty Marketing Manager works closely with the Marketing & Audience Development team and reports to the Director, Loyalty Marketing. This role coordinates the development and execution of loyalty campaigns across all customer segments throughout their journey with the organization. The goal of this position is to increase retention of the DSO’s audience base by developing creative and engaging strategies designed to increase usage and loyalty to the brand.
Specific Duties and Responsibilities:
Assist the Director, Loyalty Marketing and the Senior Director, Marketing & Audience Development in managing the annual subscription campaign including monitoring budgets, planning timelines, developing offers, and analyzing weekly subscription sales progress compared to previous years and toward meeting audience and revenue targets
Executing the annual loyalty campaign that focuses on customer relationships to drive engagement
Constantly optimize programs by implementing a continuous learning cycle informed by data. Take on the test, measure, and refine methodology to run subscription and membership programs to increase retention, reduce churn, and increase custom satisfaction
Support execution of market research including surveys, focus groups and other research to drive organization strategy and brand improvements
Manage and occasionally write/edit copy for high-touch personalized communications including letters, emails, surveys, and more
Develop, execute, and evaluate loyalty engagement and appreciation activities including events and concert activations
Collaborate with counterparts in Advancement on patron benefits and how to further growth in a patron’s lifecycle
Work closely with the Direct Marketing Manager on direct marketing efforts
Effectively collaborate with leadership to guide and implement strategic direction
Performs other duties as assigned
2-3 years' experience in loyalty marketing; preferably in the arts or non-profit sector
Have a customer-centric mindset
Experience with event planning and management
Success in customer lifecycle marketing campaigns
Ability to act independently, take initiative, and meet changing priorities
Successful experience working in, and contributing to, a collaborative, team environment
Curiosity and drive to understand patron behavior
Experience with a ticketing software; experience with Tessitura a plus
Data-first and strategic mindset; able to offer insights and recommendations based on analysis
Passionate about the arts and/or classical music
Demonstrated experience and investment in issues of diversity, equity, and inclusion
This is an salaried, non-union position
Successful candidates must be available to work a varying schedule, including nights and weekends, to meet the needs of the DSO’s performance schedule
All positions at the DSO require the successful completion of a background check prior to beginning employment. A criminal record does not automatically disqualify candidates.
Physical Requirements: This role primarily works in an office environment, and frequently has prolonged periods of sitting and looking at a computer screen.
Position Reports To: Director, Loyalty Marketing
Direct Reports: None
The DSO recommends all employees be vaccinated and boosted against COVID-19.
The acclaimed Detroit Symphony Orchestra is known for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep connection to its city. Led by Music Director Jader Bignamini since 2020, the DSO makes its home at historic Orchestra Hall within the Max M. and Marjorie S. Fisher Music Center, offering a performance schedule that features the PVS Classical, PNC Pops, Paradise Jazz, and Young People’s Family Concert series. In addition, the DSO presents the William Davidson Neighborhood Concert Series in metro area venues, as well as eclectic multi-genre performances in its mid-size venue The Cube, constructed and curated with support from Peter D. & Julie F. Cummings. A dedication to broadcast innovation began in 1922, when the DSO became the first orchestra in the world to present a live radio broadcast of a concert and continues today with the groundbreaking Live from Orchestra Hall series of free webcasts.
Since its first school concerts a century ago, and particularly since the founding of the Civic Youth Ensembles in 1970, the DSO has been a national leader in bringing the benefits of music education to students, teachers, and families in D...etroit and surrounding communities. The DSO remains committed to expanding its participation in the growth and well-being of Detroit through programs like its Detroit Neighborhood Initiative—cultural events co-created with community partners and residents—and Detroit Harmony, a promise to provide an instrument and instruction to any student in the city who wants to learn. With unwavering support from the people of Detroit, the DSO actively pursues a mission to impact lives through the power of unforgettable musical experiences.