The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
Posted Job Title Senior Marketing Writer (Hybrid Eligible)
Job Profile Title Staff Writer C
Job Description Summary Founded in 1881 as the world's first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education's individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a diverse population of staff, representing a rich array of backgrounds, expertise, and cultures. To learn more, visit www.wharton.upenn.edu.
This position will undertake a wide range of writing for strategic marketing and communications to support alumni engagement and fundraising. This includes written content for all print and electronic vehicles including marketing and cultivation materials to support events, fundraising efforts, annual fund solicitations, newsletters and other projects and deliverables as needed.
Reporting to the Director of Communications in Wharton External Affairs, this position will undertake a wide range of writing for strategic marketing and communications to support alumni engagement and fundraising. This includes written content for all print and electronic vehicles including marketing and cultivation materials to support events, fundraising efforts, annual fund solicitations, newsletters and other projects and deliverables as needed. The Writer will respond quickly to project requests and deliver high-quality writing on tight deadlines while managing multiple assignments simultaneously. The Writer will also be an editor and proofreader for written content, ensuring accuracy, grammatical precision, tone, and adherence to the messages and strategic objectives of External Affairs.
The Senior Marketing Writer will utilize data and industry best practices to suggest and execute marketing strategies in the form of email segmentation, texting, and social media, etc. and write associated copy. In collaboration with the Assistant Director of Digital Marketing Communications and Senior Associate Director of Digital Engagement, the Writer will produce and edit email and texting campaigns utilizing communications programs.
In addition, the Writer will lead the strategic plan for the Wharton Impact newsletter to focus on the School's priorities. This project includes meeting with philanthropic alumni to conduct interviews and tell their story in collaboration with the Senior Writer and Multimedia Producer.
The Senior Marketing Writer is a key member of Wharton's Communications team -- part of the division of External Affairs -- and is expected to work collaboratively and partner with colleagues across the Wharton School and University of Pennsylvania.
Bachelor's degree and 5-7 years of related experience required; or equivalent combination of education and experience.
The ideal candidate's interests should align with the vision and mission of Wharton External Affairs.
Ability to work in a fast-paced, diverse and high-volume setting Communications team.
Must be comfortable with multi-tasking, should be customer-service oriented, and adheres to deadlines.
Strong interpersonal skills and organizational skills are required, as the position will regularly interact with External Affairs staff, alumni and leadership and a variety of positions throughout the University.
The candidate should be familiar with Microsoft Office including Word, PowerPoint, Excel and Outlook, Salesforce, as well as have experience with project management software platforms and tools.
Candidate must demonstrate a high level of comfort with technology and willingness to learn the functionality of new platforms.
Applicants must submit a cover letter, resume, and writing samples.
Job Location - City, State Philadelphia, Pennsylvania
Department / School Wharton School
Pay Range $51,824.00 - $72,000.00 Annual Rate Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.
Affirmative Action Statement Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.
Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.