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Digital Gift Officer
Job Description: Works with the director using provided resources, segmentation, and multi-channel outreach, develops, manages, executes, tests and measure campaigns, that increase donor participation and annual donations.Works to ensure successful promotion and engagement of campaigns on social media. In conjunction with colleagues, writes, and edits content for social and email communications that align with the department and university messaging, goals, and strategies.Determines and targets display advertising, retargeting, using mobile geo-location to amplify and boost communication and messages to alumni.Builds relationships with donors and assists in coordinating strategies for the involvement of institutional partners.


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