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Digital Analytics and Performance Consultant
Position OverviewThe Ohio State Universitys Office of Advancement seeks a Analytics and Performance Manager to take the lead in transforming data into actionable key insights that will positively impact our digital properties and optimize digital marketing spend.The Analytics and Performance Manager will partner with our Advancement Marketing & Communications team to define and understand critical KPIs and support existing digital channels and new digital strategic initiatives by providing in-depth analyses and reporting that will allow the team to iteratively improve the overall customer experience and drive channel profitability. This person is responsible for collecting, analyzing, reporting, and recommending new strategies, tactics and customer segments a


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