*As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices Position Summary
Reporting to the Physician Organization (PO) Growth Marketing Manager, the PO Acquisition Marketing Specialist will assist in the development and management of PO marketing strategies and initiatives to acquire new patients to facilitate growing patient volume and revenue. This role will execute end to end performance-based PO marketing campaigns across a variety of channels and partnerships to drive traffic to the website and increase conversion in the sales funnel for both patients and referring physicians.
Job Responsibilities
Assists with the development and implementation of customer acquisition plans.
Under the direction of the PO Growth Marketing Manager and/or the Assistant Director of PO Marketing, will facilitate of acquisition PO marketing campaigns
Online and offline channels including search, display, social, programmatic TV/radio, electronic direct marketing, and affiliate partnerships.
Develop and present business cases outlining program strategy, costs, expected return, test design and results.
Gather and use marketing intelligence, customer insight, and analysis to understand audiences and the effectiveness of their campaigns.
Understand and report against the engagement program KPls.
Challenge existing processes and lead in driving improvements in data/campaign processes. Evaluate trends and competitor data to implement and execute industry best practices to continuously improve our programs.
Work with key stakeholders across institution and agency partners to find improvements to the campaigns.
Use a 'test and learn' approach to campaigns to ensure continued success.
Cultivate relationships with key stakeholders. Consult with key stakeholders on adoption and execution of third-party platforms.
Education
Bachelor's Degree in Marketing, Communications or related field
Experience
3+ years in a marketing and advertising role.
Previous experience within the healthcare sector (public health agencies, non-profits, health care institutions or agencies) a plus.
Experience creating and implementing marketing strategies at various stages in the marketing funnel.
Experience with search marketing vendors and tools.
Knowledge, Skills and Abilities
Demonstrated ability to multi-task and prioritize in a fast-paced environment.
Excellent attention to detail, superior organizational skills, and strong interpersonal skills.
Strong creative thinking and problem-solving skills.
Critical thinking and problem solving skills.
Must be analytical, and comfortable working with data.
Demonstrated proficiency with Microsoft Office Suite and database applications.
Excellent verbal and written communication skills.
Ability to meet tight deadlines.
Ability to work collaboratively in a large organization with a diverse group of stakeholders.
Self-starter with high degree of initiative.
Experience deriving insight and action through data, bringing together both qualitative and quantitative research.
Strong work ethic.
Licenses and Certifications
Working Conditions/Physical Demands
Some travel within NYC.
Weill Cornell Medicine is a comprehensive academic medical center that is committed to excellence in patient care, scientific discovery, and the education of future physicians and scientists in New York City and around the world. Our doctors and scientists - faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization - are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, NewYork-Presbyterian Hospital/Brooklyn Methodist Hospital, NewYork-Presbyterian Hospital/Westchester Behavioral Health Center, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity Employer. Weill Cornell Medicine provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
Weill Cornell Medicine is a global healthcare leader known for the world-class patient care, cutting-edge research and top-ranked education. Every day, the employees of Weill Cornell Medicine improve lives across the city and around the globe. They help patients stay well, and our benefits and programs aim to help our employees and their families stay well by supporting their physical, financial, and professional health.
