Nature and Purpose of Position:Assists the Assistant Director for Fan Engagement in implementing marketing, promotions, and ticketing programs for the Department of Athletics through the Sam Houston State University Integrated Marketing Communications Division.
Primary Responsibilities:Develops and oversees the implementation of successful marketing plans for intercollegiate athletic teams and events. Prepares and executes detailed game scripts, including music direction, video content, public address announcements, and spirit squads, ensuring a high-quality fan experience for assigned sports. Promotes revenue generation opportunities and coordinates sponsorship activation and in-game presentations. Acts as a liaison for campus spirit groups and student organizations. Assists in hiring students or part-time staff to provide marketing support for athletic events and supervising athletic marketing students. Collaborates with sports teams to create seasonal event packages and promotional events. Assists in creating content for social media platforms. Works closely with third-party sports property representatives to create attractive promotional packages for sponsorships. Works with Ticket Operations to develop and implement season, single game, and group sales campaigns. Manages student staff to achieve department marketing objectives and timelines, assists in the development of student and marketing schedules. Develops and implements events and promotions that would make up seasonal marketing calendars. Works with vendors on and off campus to produce necessary promotional/support items for events while operating with established budgets. Establishes goals and strategies for assigned projects. Plans, assigns, and supervises students or part-time staff and vendors who perform work for the university/division/department. Performs other related duties as assigned.
Other Specifications:An organized and motivated leader committed to customer service and high standards for quality work is required. Requires excellent verbal and written skills, and the ability to work in a fast-paced environment with attention to detail. Knowledge of local, state, and federal laws. Ability to manage business functions. Communicates with other university departments, personnel, and other agencies. Extensive knowledge of Adobe Creative Suite, Microsoft Office Suite, and related software is preferred.
Up to 20% of this position, over the fiscal year during off-peak periods, may be performed remotely as determined by the supervisor.
Educational and Experience Requirements:
Bachelor’s degree in Business, Marketing, Management, Communications, Public Relations, or Sports Management. One year of experience in a related field. Experience in collegiate athletics is preferred. Additional education may be considered in lieu of experience.
Sam Houston State University is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215.
Named for Texas’s greatest hero, Sam Houston State University (SHSU) continually honors its historical roots through academic excellence. For more than 140 years, SHSU has been preparing students for meaningful lives of achievement. Its motto, “The measure of a Life is its Service,” resonates among its 22,000 students, eight colleges and well beyond its Huntsville roots. Sam Houston State offers top-ranked degree programs and was named No. 3 among the ‘2020 Best Valued Online Colleges.’ With over 90 bachelor degrees, 50 master’s, and 11 doctoral programs—including the nation’s first Ph.D. in forensic science, SHSU provides an exceptional college experience for every student: traditional or non-traditional; first generation; international; or online. In the fall of 2020, SHSU welcomed its inaugural class of student doctors into the College of Osteopathic Medicine, the third college of osteopathic medicine in Texas. Its mission is to train physicians who will serve the healthcare needs of rural and underserved Texans. Service to self and others is paramount at SHSU and reflected in all university organizations and programs. In fact, the university was named to USA Today’s Top 50 in t...he U.S. for “commitment to civic engagement and global awareness,” in addition to being classified a "Community Engaged" by the Carnegie Commission on Higher Education. This honor, bestowed to only 311 public institutions nationwide, acknowledges the university's significant commitment to service. At SHSU, the student-athlete experience is defined by Bearkat Athletics, with 17 teams competing at the NCAA Division 1 level in Conference USA. With SHSU’s array of recognized academic programs, exceptional student support services, volunteer opportunities and more, Bearkats are not only well-prepared to think and respond to the workforce needs of a rapidly changing world but stand ready to serve their community.