Brand Manager

About the Opportunity

This job description is intended to describe the general nature and level of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Summary

Brand. It's not just a logo. It's more than fonts and colors, or products and services. At Northeastern, we understand that brand is a perception, influenced by the sum of every interaction. We believe a strong, cohesive brand identity makes us stand out, creates interest, and deepens affinity. How and where we show up in the world matters. That's where you come in. Northeastern University Marketing seeks a brand evangelist and trail blazer to join our team as Brand Manager. In this role, you will manage Northeastern brand presence across our global university system. You will influence and collaborate with university partners to deliver brand-aligned experiences considerate of audiences and business objectives, while overseeing the governance & protection of our brand. You will leverage market, competitive, and university data to make recommendations on how the Northeastern brand should be (or should not be) leveraged, considering risks and opportunities that could impact the brand today and in the future. This position is based on the Boston campus with the option of one remote day per week.

Responsibilities include, but are not limited to:

Brand Management:

• Protecting brand DNA and image by overseeing the brand governance process and managing the university's Brand Center.
• Governing the usage of brand marks, respective to licensing and merchandising.
• Applying audience insights and respective trends to brand recommendations
• Researching and analyzing consumer behavior, monitoring market trends and competitor activity, to create strategies that will impact how people perceive the brand.
• Measuring and reporting on brand health measures; preparing and presenting quarterly and annual portfolio reports to senior management.
• Managing the relationship with respective stakeholders across the University (college and department marketing teams) to help increase brand cohesion.
• Leading workshops and managing ongoing communications to the university concerning brand updates.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field. MBA preferred.
• 5+ years of experience in enterprise brand management, brand governance, marketing management, or marketing client/account management.
• Strong leadership, communication, relationship development and collaboration abilities.
• Ability to clearly articulate brand strategy to influence senior executives and business leaders, and to balance strategy with real-world application.
• Creative problem solver with a balance of EQ and IQ, knows how to assess situations, and is a good judge of knowing when to stand ground or find compromise.
• Exceptional organizational skills including attention to detail.
• Agile thinker and executor with keen foresight who can pivot effortlessly.
• A self-starter who can take the lead when necessary.
• Ability to work independently as well as part of a cross-disciplinary team.
• An unwavering spirit of optimism, collegiality, curiosity, and humility
• Experience in higher education is not needed, nor is it desired.

Familiarity/Experience with the following a plus:

• Experience working with Bynder or other DAMs.
• Background working on creative/design projects with an ability to understand and provide guidance on meeting brand standards.

• Experience in a high-volume and fast paced global organization preferred.
• Experience working in a collaborative team and working directly with cross functional teams and senior management.
• Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• Experience working within WordPress
• Graphic design skills, visual communications channel capabilities, and writing/editing skills a strong plus.

Key Responsibilities & Accountabilities

Brand Governance (60%)

• Protecting brand DNA and image by overseeing the brand governance process
  • Enforce and guide brand standards, working collaboratively with university partners
  • Articulate brand feedback from a strategy, content and design perspectives
  • Identify and flag requests that may need a higher level of review
  • Governing the usage of brand marks, respective to licensing and merchandising.
• Managing the university's Brand Center, including determining what needs to be included, added and evolved based on audience needs and market trends.
• Manage and evaluate tools needed to create an efficient and effective brand governance workflow
• Managing the relationship with respective stakeholders across the University (college and department marketing teams) to help increase brand cohesion.
• Leading workshops and managing ongoing communications to the university about brand updates.

Brand Management (40%)

• Developing a deep understanding of our target audiences and a brand growth strategy that ensures value is maximized.
• Researching and analyzing consumer behavior, monitoring market trends and competitor activity, to inform the Northeastern brand evolution.
• Applying audience insights and respective trends to brand recommendations.
• Measuring and reporting on brand health measures; preparing and presenting quarterly and annual portfolio reports to senior management.
• Roadmap and manage the way we use our digital asset management tool within marketing and more broadly as a university

Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Boston-MA-Main-Campus/Brand-Manager_R120629







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