McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.
Partnering with brand managers and field marketers to deliver creative, data-driven digital advertising plans.
Determining the correct mix of digital channels for both always-on and campaign-specific programs.
Continually monitoring marketing effectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.
Collaborating with the various business unit marketing and data management teams to manage a data pipeline, including the collection, cleansing, wrangling, blending, storage, reporting, and visualization of data.
Supporting data governance initiatives by adhering to data privacy and compliance policies and ensuring customer data is handled securely.
Collaborating with data analysts and data scientists to leverage customer data for audience targeting and personalization.
Documenting and maintaining metadata related to customer data used in marketing activities.
Working closely with the web team to align SEM and SEO strategies.
Optimizing the online user experience and increasing marketing effectiveness.
Executing online marketing programs including paid advertising, social marketing, and viral marketing to create buzz and inbound demand responses.
Driving website traffic which converts to sales pipeline.
Translating demand generation data into promotional marketing campaigns and audience personas.
Leveraging localized content across all digital marketing channels, including web, social, and paid advertising.
Analyzing program effectiveness and using the data to recommend content enhancements and optimize digital programs.
Collecting and analyzing digital/internet/website/mobile data and statistics to reduce wasted ad spend and create marketing personas/audience profiles.
Researching and evaluating new technology trends and identifying new optimization opportunities.
Critical Knowledge and Competencies
Superior project management skills; execution-focused and able to drive complex projects to completion; detail-oriented with strong time management skills.
Excellent interpersonal skills; ability to forge highly collaborative cross-business unit and cross-functional relationships with both peers and executive stakeholders.
Familiarity with enterprise marketing tools, services and concepts, including digital advertising, demand generation, account-based marketing, SEM, SEO, social media marketing, content marketing, web analytics, personalization, and user experience.
Familiarity with data management, reporting, and visualization tools, services, and concepts.
Strong writing skills.
Ability to take direction from more than one leader, work independently or as part of a team, and manage multiple project elements at the same time.
Healthcare and B2B knowledge/experience preferred.
4+ years' work experience in digital marketing/advertising, content management, or related field.
Education & Travel Demands
4-year degree, ideally in marketing, business or other relevant field.
Occasional travel (less than 10%) required.
At McKesson, we care about the well-being of the patients and communities we serve, and that starts with caring for our people. That's why we have a Total Rewards package that includes comprehensive benefits to supportphysical, mental, and financial well-being. Our Total Rewards offerings serve the different needs of our diverse employee population and ensure they are the healthiest versions of themselves. For more information regarding benefits at McKesson, pleaseclick here.
As part of Total Rewards, we are proud to offer a competitive compensation package at McKesson. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.
Our Base Pay Range for this position
$95,900 - $159,900
McKesson is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected]. Resumes or CVs submitted to this email box will not be accepted.
Current employees must apply through the internal career site.
As an industry leader shaping the future of health, our team delivers solutions that make a meaningful difference for patients and communities around the world. A career here is an opportunity to significantly impact healthcare as we know it, with team members dedicated to supporting your professional journey. The future of health starts with you.