Marketing and Communications Specialist for Academic Affairs
Xavier University of Louisiana
Location: New Orleans, Louisiana
Internal Number: 1504
Xavier University of Louisiana seeks applicants for the position of Marketing and Communications Specialist. Specifically, this role focuses on supporting, promoting and enhancing Xavier University of Louisiana's profile and elevating the University's brand. The Marketing and Communications Specialist will be responsible for developing and maintaining effective and strategic communication methods between the Academic Affairs division and the Marketing and Communications department. The specialist will engage regularly with faculty and students to disseminate XULA news stories and develop university branding campaign materials.
This role will be an integral part of developing and executing written and digital media to reach targets from brand awareness to product promotion. A candidate for this role will be responsible for assisting with the implementation of the marketing and communications strategy by serving as a contributor to the team in a variety of capacities. This position will have responsibility for coordinating marketing and communication messaging for the Academic Affairs division to all audiences including donors, alumni, staff, faculty, students, and friends of the university. The candidate will support the management team as it implements plans for student communications, media outreach, digital media, community engagement, and brand relevance to insure increased visibility, recognition and customer relevance for all programs as a part of the overall Xavier brand.
The selected candidate will work closely with the Marketing and Communications team and the Academic Affairs division. The candidate must be creative and progressive, a team player, work effectively and efficiently, perform duties with independence, initiative, and reliability, work well under the pressure of deadlines.
The Xavier University of Louisiana Department of Marketing and Communications serves as a strategic advisor to partners and units across campus, purposefully fulfilling partners' goals and objectives, helping to increase knowledge, support fundraising efforts, engage students, alumni, faculty and staff, and increase enrollment. The division proactively shapes the University's brand and optimizes the University's reputation internally and externally in a transparent manner. In words, in pictures, online and in the news media, the Department of Marketing and Communications shares the many stories of how Xavier and its community members are improving the human condition, to advance the University's strategies. The team specializes in brand management, advertising, strategic communication, community engagement, media relations, digital and social media strategy, website development, content strategy, print and online publications and creative direction for videography and photography. AA/EOE
—Bachelor's degree in Communications, Public Relations or related field.
Xavier University of Louisiana, founded by St. Katharine Drexel and the Sisters of the Blessed Sacrament in 1925, is Catholic and historically Black. The ultimate purpose of the University is to contribute to the promotion of a more just and humane society by preparing its students to assume roles of leadership and service in a global society. The only historically Black, Catholic university in the United States, XULA is a private, liberal-arts based, co-educational institution offering 40 undergraduate majors, 5 master’s degree programs and a doctor of pharmacy program. More than one-half of its 3,100 students are from Louisiana, but it draws students from nearly all fifty states and 35 countries. Xavier is recognized as a national leader in the sciences and the liberal arts: • #1 in the nation in the number of African American graduates who go on to complete medical school (AAMC data 2019). • Among the nation’s top four colleges of pharmacy in graduating African Americans with Doctor of Pharmacy (Pharm D) degrees. (2018) • #1 in the nation in awarding bachelor's degrees to African American students in the biological and biomedical sciences, the physical sciences, and physics. ...(2018) • #3 in the nation in the number of African American graduates who go on to earn a Ph.D. in science and engineering disciplines. (2018) • The Department of Physics is #1 in the nation for awarding African Americans baccalaureate degrees in physics and the physical sciences, according to the American Institute of Physics. (2018) Xavier is consistently ranked by the American Chemical Society as one of the top 25 universities in the nation. • The 2020 edition of the Fiske Guide to Colleges named Xavier among its 300 “best and most interesting” four-year colleges and universities. • Xavier was also singled out as one of the nation’s 385 best institutions for undergraduate education by The Princeton Review in the 2020 edition of its annual “The Best 385 Colleges”. • College Consensus, a unique college ratings website that aggregates publisher rankings and student reviews, ranks Xavier as the nation’s #3 Historically Black Colleges and Universities) (2019). It also ranks Xavier as #3 among all Louisiana colleges. • College Factual ranks both Xavier’s biology and chemistry programs as program as No. 1 in Louisiana. (2019) • Your 2018 Guide to College Transfer lists Xavier as one of only 90 colleges and universities nationwide profiled as “transfer friendly” in this guide to the college transfer process by the Kaplan Educational Foundation. • The Student Loan Report ranks #Xavier 12 out of 800 Private schools who left graduates with the least amount of private student loan debt, a form of financial aid known for higher interest rates and less forgiving repayment programs. (2018) • Zippia.com named Xavier's Psychology Program as #1 in Louisiana. (2018) • Learn.org ranks Xavier Among the Top 50 STEM schools in the U.S. (2019) • The Edvocate ranks Xavier as the nation’s No. 3 Catholic University. (2019) • Zippia.com rates Xavier #1 in Louisiana in its 2019 report, “Best College in Each State for Getting a Job”.