The Saint Louis University Division of Development Digital Content Specialist will build affinity for SLU among its donors, alumni, and friends through strategic communications on slu.edu, organic/paid social media, and digital marketing efforts across platforms. Following best practices and the latest marketing trends, the successful candidate will have a passion for storytelling across digital mediums and create content with audience behavior, user experience, SEO, accessibility, and the divisions key performance indicators in mind.

Job Duties

• Creates of digital marketing content (written and visual) for alumni and donor digital presences with an eye toward SEO, and with a clear editorial style.
• Provides ongoing support for the website, monitoring audience engagement and analytics.
• Creates dynamic and engaging social media content promoting alumni and development events, gifts to the university, announcements, and campaigns.
• Collaborates with the Director of Communication, as well as colleagues across the division and the University to support, plan, and execute digital marketing tailored to donors and alumni across platforms, setting clear benchmarks and goals on all channels.
• Creates and updating digital marketing reports that monitor content and campaign performance, tracking, analyzing, and reporting on performance across platforms.
• Assists in determining the appropriate channels for division marketing and communications by segment.
• Upholds Saint Louis Universitys brand standard across all platforms.
• Supports larger projects as needed.

Knowledge, Skills, and Abilities

• Proficiency with content management systems and best practices for the creation of digital content, including SEO and accessibility.
• Ability to use Google Analytics and other standard measurement tools to evaluate content and campaign performance. Previous use of G4, Google Search Console, Tag Manager, Google Ads, and AdSense preferred.
• Digital marketing campaign creation, management, assessment and evaluation.
• Social media content planning and creation, assessment and evaluation, including prior use of social media scheduling platforms.
• Strong written/verbal communication skills with a demonstrated ability to write compelling copy for digital platforms. Knowledge of the Associated Press writing style is strongly preferred.
• Ability to recognize trends in digital communication and marketing.
• Intermediate photography and video skills.
• Basic knowledge of graphic design for digital use.

Minimum Qualifications

• Bachelor's degree in marketing or a related field.
• Minimum of two to four years of directly related professional experience.
• A background in higher education or development environments is preferred.