Marketing Data Analyst

Position Number: S-3126
Type of Recruitment: External

Position Summary:
The Marketing Data Analyst will assimilate and analyze data from multiple sources to provide insights that contribute to the development of short- and long-term marketing strategies. This individual will evaluate the effectiveness of campaigns from top- to down-funnel performance, provide critical data and dashboards for optimization of advertising campaigns, and create and maintain reporting mechanisms for university partners. Additionally, the marketing data analyst will assist in the technical implementation of advertising campaigns by supplying lists and UTM data and maintaining ad account access for staff and partners.

Required Qualifications:
Bachelors degree, preferably in marketing, data science, business analytics or related field.
One year of relevant experience.
Proven marketing data analysis and data visualization skills.
Experience working with a web analytics platform such as Google Analytics.
Data visualization experience.
Strong understanding of common marketing metrics and the application thereof in driving actionable insights.
Demonstrated experience implementing and analyzing tracking tags, clickstream data or related metrics to drive business growth.
Experience conducting environmental scans to identify business opportunities.
Demonstrated ability to derive actionable insights from multiple data points.
Demonstrated ability to communicate data and insights through excellent written, verbal and interpersonal skills.
Strong organizational, project management and problem-solving skills to plan, set priorities and manage multiple projects in a fast-paced environment.

Preferred Qualifications:
Google analytics and Google Data Studio certified.
Google Ads, Google Ad Manager.
Hub Spots Inbound Certification,
Hub Spots Social Media Marketing Certification.
Facebook Blueprint.
SemRush Digital Marketing Certifications (multiple certifications including SEO-keyword research, mobile SEO, and local SEO-content marketing, pay per click, social media marketing).
YouTube Creator Academy Certification.
Experience with Customer Relationship Management (CRM) and related systems.

Duties & Responsibilities:
Serve as Integrated Marketings team lead on analytics and metrics, managing of all reporting cadence, execution and delivery.
Assimilate data from multiple sources for the development, evaluation, and optimization of marketing and advertising strategies.
Support advertising campaigns from a technical perspective, maintaining ad account access, UTM data and providing targeting lists.
Review rankings methodology for inclusion on site.
Create and maintain dashboards that provide relevant and actionable feedback for marketing team.
Provide reports for program directors, and university leadership on consistent cadence.
Serve as second administrator in CMUs instance of Google Analytics and Google Tag Manager, pulling data, running reports, addressing account permissions and setting up and testing tags and triggers for events and conversion tracking.
Maintain and optimize campaign measurement strategies using tracking tags and other appropriate tools.
Collaborate with UComm members to determine KPIs for assessing campaign effectiveness, maintaining a dashboard for monitoring campaign performance.
Regularly generate ad hoc reports on campaign performance and other related marketing and enrollment metrics for leadership. Champion the use of data in the decision-making process, helping university stakeholders to understand not only what the numbers are but what they mean.
Identify and report on key trends, conversion metrics, and other key data points that contribute to enrollment growth.
Conduct marketing and competitive analyses for new and existing academic programs.
Pull data from different university sources to understand better return on ad spend and down funnel performance.
Review secondary research, monitor trends, and recommend/implement new strategies or enhancements to existing campaigns.
Conduct primary research (surveys, focus groups, etc.) at the request of the director of integrated marketing.

Supervision Exercised:
None.

Employee Group: Professional & Administrative -Salary
Staff Pay Level:
Pay Range: $48,000 - $58,000
Division: President
Department: University Communications
Position Status: Regular
Position End Date:
Employment Status: Full Time
FTE: 1.00
Position Type: 12 month
Weekly Work Schedule: M-F 8 a.m. - 5 p.m.; evenings & weekends as required.
Location: Mount Pleasant, MI
Posting Ends:
Open Until Filled: Yes

About the Department:


About CMU:
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, masters, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 mens and womens Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. Its part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the states largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions - Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more - are within easy reach of the citys central location in Michigans Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards:
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

Message to Applicants:
Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials before Sunday September 24, 2023.



To apply, visit https://www.jobs.cmich.edu/postings/38999

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see https://www.cmich.edu/offices-departments/OCRIE).
If you wish to see 'EEO is the Law' posters, please click here.
CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.
Inquiries about the application of Title IX can be made to CMUs Title IX Coordinator, the US Department of Educations Assistant Secretary, or both.
CMUs Title IX Coordinator can be reached at:
Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
Email: [email protected]







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