Details
Posted: 10-Sep-23
Location: Los Angeles, California
Type: Full-time
Salary: Open
Internal Number: HRC1377191
Grow your career at Cedars-Sinai!
The Consumer Digital Innovation team at Cedars-Sinai understands that true mobile and web transformation and the optimization of a digital platform implementation is fueled through the alignment of the right people, processes, and technologies.
Why work here?
Cedars-Sinai Medical Center has been ranked the #1 hospital in California and #2 hospital in the nation by U.S. News & World Report, 2022-23. When you join our team, you’ll gain access to our groundbreaking biomedical research facilities and advanced medical education programs. We offer learning programs, tuition reimbursement and performance-improvement projects so you can achieve certifications and degrees while gaining the knowledge and experience needed to advance your career.
We take pride in hiring the best, most hard-working employees. Our dedicated doctors, nurses and staff reflect the culturally and ethnically diverse community we serve. They are proof of our dedication to creating a dynamic, inclusive environment that fuels innovation and the gold standard of patient care we strive for.
What will you be doing in this role:
The Senior Search Engine Optimization (SEO) Strategist will drive search optimization for both web and mobile. This position will own SEO strategy and be part of the day-to-day execution and maintenance, including keyword research, analysis, portfolio management, and opportunity analysis. They will work closely with the development teams and key stakeholders to communicate technical details and explain tactics and execution. The Senior SEO Strategist will be responsible for the ongoing reporting of performance and evolution of the SEO strategy to achieve KPIs and align with Cedars-Sinai's vision and mission.
- Lead organic search strategy and implementation.
- Collaborate with multiple teams to build user-friendly products optimized for search; serve as SEO expert for digital product teams.
- Independently conduct optimizations focused on improving on-site organic targeting.
- Own strategy and day-to-day execution of local SEO implementation.
- Perform keyword and search trend research to optimize existing content and uncover new opportunities; educate writers and editors on implementation.
- Work with dev team to implement technical SEO best practices.
- Conduct site-wide SEO audits.
- Spot errors in page code and recommend corrections.
- Review new and existing page templates for optimization purposes.
- Serve as an in-house expert, advocating for best practices and educating colleagues.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
- Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives.
- Partner with the Marketing team to align on SEM/SEO strategy.
Experience Requirements:
Five (5) plus years with hands-on experience in Search Engine Optimization (SEO). Seven years is preferred.
Educational Requirements:
Bachelor's degree. (preferred)
Jobs-Indeed
LI-Remote
Working Title: Senior Search Engine Optimization Strategist - Remote
Department: Web Strategy
Business Entity: Cedars-Sinai Medical Center
Job Category: Information Technology
Job Specialty: Information Technology
Position Type: Full-time
Shift Length: 8 hour shift
Shift Type: Day
Base Pay:$77,100.00 - $119,300.00