Associate Director, Communications Strategy and Planning
Internal Number: REQ189736
The Associate Director, Communications Strategy and Planning plays a key role in the development of and strategic oversight for a comprehensive content strategy for the Division of Advancementâ™s broad alumni and donor communicationsâ”including the âœAlumni & Friendsâ online channels and related platforms and publicationsâ”that supports the Divisionâ™s mission and aligns with established University frameworks, priorities, and digital engagement initiatives.Â The Associate Director is a strong collaborator, working closely with content creators, strategists, designers, videographers, project managers, and division and departmental and University communications staff to successfully execute projects and ensure the highest quality and effectiveness.
The Associate Director assists with overseeing the implementation and continual improvement of the strategy, including proactively planning and producing content, assisting with message development, and analyzing impact. Along with other team members, the Associate Director also consults with Advancement Division partners on the creation of plans, content, and communication materials that align with this strategy, support unit-level goals, and improve coordination across Division communications.
The Associate Director plays a key advisory role on plans to enhance digital engagement with alumni and donors and develops relationships with communications staff in other University departments, schools, and institutes to collaborate on activities that promote and strengthen alumni and donor engagement with Brown.Â
The Associate Director is responsible for overseeing the day-to-day work of the Assistant Director of Digital Communications and student interns as needed. The Associate Director also works closely with other team members to collect, review and assess data and user research, and supports the Director with the leadership of the team, projects that support team processes, and the development of resources for Division communicators.
Brown University is committed to advancing diversity, inclusion and equity. Candidates from historically underrepresented groups are particularly encouraged to apply. Brown University is an Affirmative Action/Equal Opportunity Employer.
Education and Experience
Bachelorâ™s degree required.
Minimum of 5 years of experience in a related field such as media, communications, marketing, nonprofits, development and/or education.
Experience developing, distributing, and measuring content for social media and web-based communications channels
Experience reporting, measuring, and analyzing web, email, and social media data analytics and familiarity with related tools, such as Google Analytics. Ability to assess content performance as a basis for planning.Â
Experience with web, email, and social media platforms, publishing, and content management systems
Working knowledge of web content management systems
Basic knowledge of HTML/CSS, SEO, web UX/UI design best practices
Familiarity withÂ Google Suite or other related products and services
Experience developing and implementing digital content strategy for web and social channels, preferably in a higher education and advancement setting.
Experience in an advancement setting and with philanthropy and fundraising communications
Familiarity with team collaboration and project management tools like Slack and ClickUp
Familiarity with Adobe Illustrator, InDesign, and other Adobe Creative Suite programs
Knowledge of user research practices
Familiarity with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as it pertains to distributing contentÂ
Â Demonstrated commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), including experience/ability to identify and emphasize diverse perspectives in programming, communications, and strategy.
Demonstrated experience developing digital content, maintaining websites, and managing Instagram, Twitter, Facebook and other social media platforms for higher education, business, political or other clients. Understanding of communication strategy and the discipline it requires.
Knowledge of digital communications and social media strategy and best practices.
Strategic thinker and problem-solver who can align content work with project and program goals.
Excellent organizational, interpersonal, staff management, and persuasive skills.Â Must be able to build strong relationships and work collaboratively with colleagues at all levels.
Excellent writing, editing, and proofreading skills.Â Ability to work with content creators and to provide coaching and constructive feedback that results in high-quality, high-impact communication.
Ability to work effectively under deadlines, manage multiple simultaneous projects, and produce high-quality, error-free work.
Experience using Adobeâ™s suite of web development tools (Dreamweaver, Photoshop).
Experience collecting and analyzing digital communications metrics/analytics.
Engage in regular professional development to remain knowledgeable about best practices in digital communications.
All offers of employment are contingent upon a criminal background check and education verification satisfactory to Brown. Applicants are asked to provide a cover letter and resume with their applications.
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Associate Director, Communications Strategy and Planning
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Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
As an EEO/AA employer, Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a personâ™s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, and caste, which is protected by our University policies.
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.