Auburn University Athletics is excited to begin the search for a Senior Director of Ticket Sales & Strategy! This individual will direct the overall sales & service strategy for the internal sales team and understands that revenue generation and customer service are the priority and number one goal. They will develop both the short- and long-term operational sales & service strategies, working to analyze, develop, and implement new initiatives to enhance the sales team’s effectiveness, while ensuring the best sales leads are focused on first. The Senior Director functions in several leadership roles: including fiscal management, customer service, some gameday operations, management of CRM system, and reporting and lead generation & scoring. Supervises Director of Ticket Sales & Customer Service. Work collaboratively with unit leaders of Ticket Operations, Digital Marketing & Social Media, Fan Experience, and Tigers Unlimited.
Responsible for the day-to-day management of Auburn’s tickets sales team and CRM system.
Lead salesforce training sessions as part of the onboarding process for new ticket sales, operations, and development staff members.
Create standard and custom reports and dashboards to assist with campaign and activity tracking.
Identify and score leads for outbound sales team.
Responsible for creating comprehensive sales and retention plans & strategies.
Knowledge of Paciolan ticketing platform (eQuery, T.Res, Pac-Fund, Ticket Intelligence, etc…), as well as their integrated partners (Salesforce, Seatgeek, Tableau, Fevo, Vozzi, etc…)
Work in conjunction with Ticket Operations, Marketing and Tigers Unlimited in forecasting ticket revenue.
Work in conjunction with the Ticket Operations team in budget/pricing recommendations for ticket packages and single game pricing.
Work with sales team and marketing to analyze, develop, and implement new business initiatives to enhance effectiveness, ensure the best sales leads are focused on first, and reporting is accurate and relevant.
Oversees the Director of Ticket Sales & Customer Service.
Assist with gameday activities & box office customer service at Football and select sporting events.
Why should YOU consider a career with Auburn University?
Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years! Competitive employee benefits + state retirement plan. Tuition assistance for you and your dependents. Generous leave policies (including paid parental leave!) The satisfaction of knowing YOU are a part of providing the premier academic experience at Auburn and the life-changing work our students and employees perform.
Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-for-auburn.
It’s a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home!
Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.
Education:
Bachelor’s degree in Public Relations, Business, Marketing, Communications, Sports Administration/Management, or related field
Experience:
4 years of experience in business operations, ticket sales or sales operations, data management, or customer relationship management (CRM) systems. At least 1 year of supervising or leading full-time employees.
Skills:
Communication skills (both verbal & written)
Attention to detail
Knowledge of sales and customer service best practices
Demonstrated track record of sales and relationship building and personnel management
CRM systems (Salesforce preferred) and ticketing/development software (Paciolan preferred)
Desired Qualifications:
Master’s degree and experience in an intercollegiate ticket operations environment is desired.
About Auburn: At Auburn, our work changes lives. Ranked by U.S. News and World Report as a premier public institution, Auburn University is dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, scholarship and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, positive work environment, student engagement, and thriving community.
Why employees choose Auburn: Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years. Employees enjoy competitive benefits that include top-notch health insurance, generous retirement plans, tuition assistance for employees and dependents, flexible spending accounts, and more!
Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-at-auburn.
Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.