eCornell Temporary Marketing Specialist

The Email Marketing Specialist will assist with the implementation and day-to-day execution of eCornell's email communications and marketing automation programs. The ideal candidate will have strong expertise in sales and marketing software including Pardot and Salesforce,

including hands-on working knowledge of how to build and launch email campaigns and configure audience segmentation.

What You Will Do:

• Support our communications and email automation teams.
• Build outbound mass email communications through marketing automation software, including implementing appropriate lists and suppressions.
• Execute automation workflows and email campaign set up in Pardot.
• Write and interpret complex email automation and segmentation rules, dynamic lists, email drafts/templates, and forms/form handlers.
• Design premium email communications for a prestigious brand; write compelling copy for email marketing.
• Maintain email best practices and test/QA all communications.
• Work collaboratively with departments across the organization to accomplish objectives and maximize impact of strategic initiatives.
• Assist with special projects as assigned.

What You Will Need:

• Professional experience using sales and marketing automation software
• Hands-on experience using Pardot and Salesforce or similar marketing automation tools.
• Sound understanding of email marketing strategy and digital marketing operations.
• Exceptional marketing copywriting skills and editing ability.
• Working knowledge of email design and automation best practices.
• A strong grasp of the intricacies of marketing automation logic, rules, actions, and suppression lists.
• Ability to understand systems integrations between marketing automation (Pardot), CRM (Salesforce), web forms, and other systems.
• Agility and excellent time management skills to plan, coordinate, prioritize multiple initiatives amidst changing priorities.
• Ability to execute on a high volume of communications deliverables with an exceptional attention to detail.
• Strong problem-solving and critical thinking skills.
• Excellent written and oral communication skills.
• Positive and responsive approach; ability to collaborate and work effectively with designers and developers, to maximize deliverables.
• Tech savvy and a drive to learn and master new technologies and tools.
• Basic familiarity with HTML and CSS coding for email a plus
• Graphic design and animation skills/experience a plus

University Job Title:

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Non-Union Positions

Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

• Prior relevant work or industry experience

• Education level to the extent education is relevant to the position

• Unique applicable skills

• Academic Discipline (faculty pay ranges reflects 9-month annual salary)

Union Positions

Current Employees:

Online Submission Guidelines:

Employment Assistance:

Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also visit the office of Workforce Recruitment and Retention Monday - Friday between the hours of 8:30 a.m. - 4:30 p.m. to use a dedicated workstation to complete an online application.

Notice to Applicants:

EEO Statement:

Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.