JOB SUMMARY:

Under general direction and in collaboration with other digital content and communication producers, the Social Media Strategist plans, assesses, and produces engaging and accessible written and visual posts for Saint Louis Universitys official social media accounts and slu.edu; reports on key growth and metrics, monitors social media sentiment around the SLU brand; assists in crisis monitoring and response; provides front-line customer service representing SLU on social media channels; assists in the planning and creation of paid digital marketing assets for social media channels; upholds SLUs social media guidelines; trains and serves as a consultant to distributed social media managers running other accounts representing the SLU brand, and oversees a team of student content producers/influencers.

JOB DUTIES:

• Produces and monitors written and visual digital content (earned, owned, paid) for Saint Louis Universitys official social media accounts.

• Monitors the performance of SLUs social media accounts through analytics and other bench-marking data.

• Assists University stakeholders, schools, and departments in their social media presence and in upholding SLUs social media guidelines.

• Assists in crisis response and monitoring; gauges and reports on sentiment on social media channels; represents SLU in official social media responses/customer service.

• Works with student influencers and other authentic content contributors to cultivate content for SLUs earned, owned and paid social media presence.

• Work with team members to market and communicate about SLU across platforms, including slu.edu. Other duties as assigned.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Strong content planning and strategy skills.

• Expert knowledge of existing and emerging social media platforms (i.e. Instagram, TikTok YouTube, Facebook, Twitter, LinkedIn, Snapchat) and monitoring/scheduling services (Hootsuite, Sprout, Loomly).

• Advanced writing, editing, and proofreading skills.

• Basic photography and videography skills.

• Basic graphic design skills/knowledge of Adobe Suite/Canva.

• Ability to work within a content management system.

• Strong interpersonal/human relations skills.

• Customer service skills.

• Strong ability to recognize trends in social media communications and marketing

MINIMUM QUALIFICATIONS

Bachelors degree; supplemented with two (2) years of related experience. Professional experience managing social media channels for a brand or organization is required and these 2 years of experience must be post-graduation.

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About Saint Louis University

Saint Louis University(SLU) is a private, co-educational Jesuit university located in St. Louis, Missouri, United States. Founded in 1818 by the Most Reverend Louis Guillaume Valentin Dubourg SLU is the oldest university west of the Mississippi River. The University has campuses in St. Louis, Mo. and Madrid, Spain. SLU values academic excellence, life-changing research, compassionate health care, and a strong commitment to faith and service. For nearly 200 years, the University has gone beyond teaching facts and figures, encouraging students to form ideas and identities. Today, SLU students are nearly 14,000 strong. The University has invested vast resources to advance academic programs and enhance the student experience. SLU also is a major research institution where premier researchers tackle local and global challenges. And the University's commitment to community service has earned it national acclaim and bolstered its status as a character-building college.

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