Northeastern University's Marketing Department, part of the university's Office of External Affairs, seeks an experienced, versatile, creative Senior Copywriter to write sharp, sophisticated marketing content across a variety of platforms. You will be part of a team of brand storytellers, working closely with the design team and marketing strategists to develop various print and digital assets, campaign emails, website copy, presentations, newsletters, copy to support events, and messaging toolkits.
The position is located in Portland, Maine, at Northeastern's Roux Institute, which launched in January 2020 with a focus on graduate learning, research collaboration, entrepreneurship, and partnership to drive economic development in the region.
There's no single background that makes you the perfect candidate for the job. But first and foremost, you need to immerse yourself in the Roux brand and mission and translate that into compelling copy that speaks to our audiences across their journey.
This position is a fit for someone who loves words and design, and thrives thinking creatively about how to bring stories to life to captivate and inspire. You'll also need to be comfortable writing across channels-especially digital-and adapting to a range of tones and styles. The role also requires attention to detail and a deep curiosity about a range of subjects and the writing craft itself.
The position is based on the Portland campus with the option of one remote day per week.
You should bring five to seven years of experience writing and editing for a large organization or for an advertising/marketing agency. You should also have a bachelor's degree and/or a master's degree, in English, journalism, creative writing, poetry, public relations, or a related field.
Excellent people skills and a global-first, inclusive mindset are a must. Because Northeastern is a university with locations worldwide you'll need to be culturally aware, both in professional interactions and in the work you produce.
The ideal candidate is someone who:
Values curiosity as a tool for growth, without allowing it to derail prioritization
Is a fast, clean writer and has a precise command of language
Toggles a variety of projects with agility, and is able to chisel complicated topics and jargon into instruments that educate and energize
Is both self-motivated and innately collaborative
Enjoys working with a variety of teams, both in-person and virtually
Communicates clearly with colleagues, articulates perspective and absorbs feedback eagerly
Learns the nuances of the Northeastern brand quickly
Is able to find valuable points of connection and alignment
Is flexible about shifting priorities and is entrepreneurial and resilient when faced with ambiguity
Nimbly adapts to new systems, knowing when it's necessary to ask for help and when it's appropriate to proactively voice new ideas for improvement
Embraces the cues provided by performance metrics, but still trusts gut instinct
Experience in higher education is not required, nor is it desired
This job is probably not for someone who:
Is averse to fast-paced, evolving environments
Has a hard time making decisions
Prefers to work on projects where there is sole ownership
Resists change and evolution
Responsibilities Marketing Content (50%)
Develop marketing collateral for use across external audiences, including but not limited to, Roux overview assets, case studies, student and/or partner stories, program collateral and pitch deck modules.
Reach out to both internal and external contributors
Write newsletter content and manage newsletter editorial and distribution calendar
Campaign and Event Support (20%)
Build out content for marketing campaign assets, including digital, out of home, radio, audio, email, and print
Work closely to ensure that copy works with design across all campaigns
Translate the message, spirit and CTA of content across varying channels with diverse audiences
Adapt marketing collateral into web content assets
Support updates to webpage content, news, and events
Collaborate with UX/UI designer on website architecture and message updates
Write and edit team bios, forms, and other recruitment content
Contribute to overall QA for web content
Brand Management (15%)
Create toolkits with templates, message frameworks, and guidelines
Review content produced by other Roux colleagues to ensure brand voice and tone
Proofread assets developed by Roux/NU colleagues to support QA
Adhere to approvals process, which may involve working with external stakeholders
Be an ambassador for the university and Roux brand guidelines
Marketing and Communications
Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.
Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.