Career Center

Department: Communication

Classification: SL-3

Budget Title: Staff Associate

Duties:

• The ideal candidate will join a dynamic and creative team who consistently demonstrate a can-do attitude and a collaborative working style. This position is expected to bring technical and editorial video experience and expertise to the role. They will support all aspects of video production from concept to completion, including storyboarding, scripting, directing, interviewing, lighting, videography and editing, post-production, exporting and posting to YouTube, social media and/or other video platforms. The Videographer/Content Creator is expected to maintain and update creative and technical skills to build knowledge of trends, best practices and regulations in the field, including alternative video capture methods such as aerial photography. The successful candidate will develop and promote best practices for video production across campus and advise content creators on how that work is publicly displayed, including:
• Help develop and support a video style guide outlining best practices for video production of any scope at SUNY New Paltz
• Coordinate and collaborate with other video producers working on behalf of SUNY New Paltz for creative use of shared assets.
• Assist in maintaining an appropriate structure for the flow of content internally and externally via websites and social media platforms.

• Produce, from blank slate to finished product, unique, original content highlighting student, faculty and alumni achievements for both undergraduate and graduate programs, campus events and successful learning/leadership outcomes in alignment with marketing goals.
• Work with the Director of Digital Media and Office of Communication & Marketing Editorial Board to identify key areas for content creation and curation.
• Propose ideas for video content to encourage audience engagement appropriate for various platforms and user experiences.
• Film specific events and programs both on and off campus to create narrative videos that reflect the mission, values, goals and objectives of SUNY New Paltz.
• Work with the Office of the President's staff to coordinate video addressed from the College President.
• Collaborate with stakeholders and clients to ensure that messaging, positioning and branding is consistent throughout all assigned projects and initiatives.
• Coordinate all technical and logistical aspects of video production, from location scouting and setup to coordinating interviews and other shoots with interview subjects.
• Contribute to the maintenance of a productive, organized and professional video operation for the University's YouTube channel.
• Organize and maintain the College's internal video asset library, including legacy assets
• Collaborate with the Social Media Team and Assistant Director of Marketing & Social Media to develop engaging content to grow SUNY New Paltz's organic (unpaid) social media presence, especially on Instagram, TikTok and YouTube.
• Support the University's paid advertising efforts and collaborate with Communication & Marketing colleagues to produce video ads to support undergraduate and graduate recruitment and other marketing priorities.
• Attend relevant meetings and keep current on best practices and trends through professional development opportunities.

Qualifications:

• Computer proficiency on both Macintosh and PC platforms.
• Valid driver's license
• Proficiency in film and sound editing, lighting, cinematography and interviewing
• Proficiency with Canon DSLR and mirrorless cameras (video and still) as well as phones, and Adobe Creative Suite, including Adobe Premiere and After Effects
• Familiarity and ability to purchase and know rights and permissions surrounding outside music and video usage
• Microsoft Office Suite
• Good interpersonal skills
• Works well on project teams
• Good grammar and writing skills

• Two or more years of videographer/content creator experience preferred.
• FAA commercial drone certification a plus.
• Experience producing motion graphics a plus

Special Instructions to Applicant:

• Cover letter
• Resume
• Portfolio of work
• Contact information for three professional references.

Other Important Information about this vacancy:

About SUNY New Paltz

The State University of New York at New Paltz is a highly selective, public college that is recognized regionally for the strength of its academic programs. It is located in the beautiful Hudson River Valley with easy access to New York City and other nearby recreational and cultural amenities. New Paltz recognizes the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work here is to accept an invitation to participate in the growth and development of all campus members--students, faculty and staff. The College's commitment to inclusive excellence is an important part of our mission of public education and our culture. New Paltz continues to work on building a community that supports freedom, mutual respect, and civility. We seek others who support these values of diversity and inclusiveness and candidates of all diverse backgrounds who wish to participate in our cultural aspirations are welcome and encouraged to apply. The State University of New York at New Paltz is an AA/EOE/ADA employer.

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