Supports the communication and marketing efforts of the Division of Student Engagement and Success. This includes, but is not limited to, graphic design, print publications, video production, website creation/maintenance, and social media. Responsible for communicating, training, and ensuring all departments meet the marketing and branding guidelines and policies set forth by the University. Manages and coordinates the educational experience of student-led teams, services, and publication initiatives. This position reports to the Communications Director for Student Engagement and Success.
Work hours: Mon-Fri; 8 AM-5 PM or as work requirements indicate. Occasional evenings/weekends required.
Essential Duties and Responsibilities:
30% Manages all marketing print projects from conception to delivery for the Division of Student Engagement and Success and its subset departments. Works cross-departmentally to fulfill any requests as well as predict any future needs of the division. These requests may include, but are not limited to, brochures, booklets, postcards, view books, posters, conference guides, banners, and displays. Oversees a student-driven graphic design and photography team and works in conjunction with the Universityâ™s Marketing and Communication department to ensure all marketing and branding guidelines are being met. Manages all print purchasing request, using the Universityâ™s purchasing system, when the use of outside print vendors is required.
30% Oversees all digital media efforts for the Division of Student Engagement and Success. This includes websites, social media channels, and digital signage. Oversees the web presence for the entire division, working with the Department of Web Services when necessary, which includes web page creation, maintenance, an analytical assessment. Ensures that all departments adhere to Tarleton's web policies and enforce federal, state, and University accessibility standards. Regularly updates and maintains the University online Student Rules and Code of Student Conduct. Oversees the official Division of Student Engagement and Success social media channels including, but not limited to, Twitter, Instagram, and Snapchat. Supports divisional departments with their social media efforts. Creates and provides social media best practices and develops and maintains a social media policy for the Division of Student Engagement and Success and its subset departments. Provides support for Division of Student Engagement and Success departments who own and/or operate digital signage within their facilities. Oversees a student-driven team that includes a social media intern and a digital media graduate assistant.
20% Recruits, trains, supervises, evaluates, and retains student personnel to assist with divisional marketing. Advises student staff in best practices for all realms of marketing as well as counseling students on client relations and interpersonal skills. Oversees internship and Applied Learning Experience opportunities and ensures that student staff receive real-world experience that can be applied both in the classroom and in their future careers.
10% Ensures that all student staff, as well as Student Engagement and Success departments, adhere to Tarleton State Universityâ™s marketing and branding guidelines as set forth by the Division of Advancement & External Relations. Coordinates training on such guidelines and policies to key stakeholders within the division who are responsible for creating marketing and promotional materials.
5% Supports the Director of Student Engagement and Success Marketing and Communication with overseeing Division of Student Engagement and Success communication efforts. This includes, but is not limited to, creation of emails, press releases, print advertising, photo shoots.
5% Performs other duties as assigned, including participation on Division and University committees.
Required Education & Experience:
Bachelorâ™s degree or equivalent combination of education and experience.
Two years of related experience in communications, marketing, and customer service.
Demonstrated graphic design experience; strong verbal and written communication skills.
Preferred Qualifications:
Education: Masterâ™s degree
Proficiency in Adobe, Creative Suite or Creative Cloud programs such as Photoshop, InDesign, After Effects, PremierePro, and Illustrator;
Experience in collegiate-level marketing and communication;
Experience working with yearbooks or print-based media;
Experience supervising and/or advising college students.
Required Knowledge, Skills & Abilities:
Strong verbal and written communication skills;
Strong interpersonal and organizational skills;
Demonstrated ability to manage multiple projects through various channels at the same time in a fast-paced environment;
Demonstrated ability to execute marketing plans and campaigns;
Ability to present information clearly and concisely.
Compensation & Benefits:
Tarleton State University offers competitive wages, fully covered employee health insurance, comprehensive dental, vision, and life insurance options are also available. Benefits also include paid vacation, paid sick leave, holiday pay, retirement plan, longevity pay and more. The target base annual salary is $39,120 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Qualified candidates are encouraged to submit a completed application for consideration.
Documents Required:
â‹Completed online application
Cover letter
Resume/CV
Three professional references with complete contact information
Tarleton’s Vision
Tarleton State University will be the premier comprehensive regional university in the nation, dedicated to education, service and research. It is committed to being a university of opportunity for all students and believes it has a responsibility to drive regional innovation and job creation for all graduates.
About Tarleton State University
Tarleton’s innovative and transformative approach provides more than knowledge. Through real-world experiences and effective teaching, research, scholarship and service, students gain the know-how for promising careers, no matter their field of study.
Tarleton has evolved into the near-perfect model of size, academic scope and affordability. Founded in 1899 and part of The Texas A&M University System since 1917, it combines the resources of a major public institution — more than 100 undergraduate and graduate degree programs, cutting-edge academic facilities, faculty experts — with its own brand of personal attention, history and community to be a first-choice destination for students across North Texas and beyond.
Students can choose to study in one of seven colleges — Agricultural and Environmental, Business ...Administration, Education, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.
The primary campus is in Stephenville, which consistently ranks as one of the best small towns in America. Additional locations are in Fort Worth, Waco, Midlothian and Bryan, complemented by a fully online Global Campus.
Students come to Tarleton from around the world, representing some 30 countries and nearly every state in the U.S., and leave as moral, ethical thinkers with civility and integrity who contribute meaningfully to a global society.
Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
Students may select areas of study from six colleges: Agricultural and Environmental Sciences, Business Administration, Education, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.
More than 60 bachelor's programs and 30 graduate degrees, featuring doctoral studies in educational leadership, have led more than 13,000 students from 45 states and more than 20 foreign countries to make Tarleton State their collective choice for a college education.
Tarleton's research centers are daily searching for solutions to global problems. For instance, the Texas Institute for Applied Environmental Research conducts analyses to address environmental issues facing the state and nation, while the Southwest Regional Dairy Center, using an almost $1 million grant, is working on ways to turn animal waste into a viable energy source.
Tarleton's blueprints for a brighter-than-ever future include a new applied sciences building with engineering laboratory space on campus in Stephenville, a new academic building on the university's planned 80-acre Fort Worth campus near Chisolm Trail Parkway, and $24 million in upgrades and improvements to the institution's venerable Memorial Stadium.
Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.