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About Fordham:

Department: Gabelli Graduate Communications & Strategy

Campus: Lincoln Center (LC) - NYC

Position Summary:

Essential Functions:

• Works with the senior director of marketing and communications, within the branding and editorial guidelines as outlined by the University, to develop marketing collateral and advertising campaigns that attract students, build brand recognition, and enhance the reputation and positioning of the Gabelli School of business and Fordham University in local, national, and international markets.
• Develops the thematic visuals that permeate across direct marketing and advertising campaigns, helping to bring the Gabelli School value proposition to life and provide greater consistency across communications.
• Designs and desktop print collateral materials including brochures, signage, sell sheets, event programs and materials, as well as newsletters and magazines, working within all University branding guidelines.
• Evaluates, with the senior director and admissions teams, the current recruitment materials and redesigns them to concur with findings of branding research agency.
• Evaluates with area chairs across Gabelli School and the admissions team, the current print and digital materials available and redesigns them to ensure consistency across the subject areas.
• Designs and produces all of the assets required for general advertising campaigns and program specific campaigns including print, digital, and paid social media, packaging and deploying to external agencies.
• Assists staff charged with posting social media content with stronger graphic elements for all social media platforms.
• Manages the design and production for all materials related to internal and external events including programs, signage, invitations and works with external partners to ensure proper branding including use of logo, Fordham University colors, type fonts, etc.
• Manages all photography and video shoots required to tell the story of Gabelli School as a leader and innovator in business. Integrates video modules strategically into web page layouts for maximum impact.
• Creates the comps that will be used to direct the web developers on the construction of pages based upon available templates in the CMS.
• Oversees and implements through web and media, with the help of the assistant director of social media and events, and under the guidance of the senior director of marketing and communications, updates to the Gabelli School website that focus on strong design and intuitive navigation, and that build upon pre-determined methods for optimizing content.

Required Qualifications:

• Graduate degree in Graphic Design, Graphic Communications, Design Management
• 6+ years of design and production experience across print, digital, interactive and social media.
• A deep understanding of and appreciation for institutional branding and the role it plays in building recognition in highly competitive local, national, and international markets.
• A seasoned visual storyteller who has the ability to persuade and influence through great design.

Preferred Qualifications:

• Experience in higher education marketing

Minimum Salary: $76,000

Maximum Salary: $95,000

About Fordham University

Fordham Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United kingdom.

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