Associate Director Graphic Design, Production and Branding
Location: Bronx, New York
Internal Number: 4274
Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
The associate director of graphic design, production and branding at the Fordham University Gabelli School of Business will be a hands-on member of the marketing team, responsible for designing and prepping for production all print and digital brochures, digital event invites, ad hoc sell sheets and marketing and communications projects, as well as helping with social media graphics. This individual will also work with the senior director and with Web and Media technology in designing the look and feel of web content. She/he also will work within the confines of Fordham University's branding guidelines, developing the overarching look and feel of marketing and advertising materials.
This individual will be responsible for the design and production of all advertising digital, print, and social media assets in addition to the design of all HTML emails that are part of advertising campaigns (freelance supervision may also be required for execution depending on volume of work). She/he will also need to be able to package files for the agencies and list rental houses and/or delegate to freelance help. As more program specific marketing is introduced into the marketing mix and a variety of vehicles are introduced as part of the advertising and direct marketing plans, this position will play an instrumental role in ensuring that branding in consistent, that design and content resonates with target audiences, and that all assets are designed, prepped and shipped to printers, agencies and/or media outlets in a timely, cost-effective, and proficient manner.
This position also will develop the systems required to catalog all projects and advertising assets and will oversee the conversion of printed pieces into digital assets that meet University accessibility standards. The associate director will also work on the comps that will be used to direct the web developers on the construction of web pages based upon available templates. In addition, in conjunction with the senior director, she/he will oversee video projects and photography shoots.
Works with the senior director of marketing and communications, within the branding and editorial guidelines as outlined by the University, to develop marketing collateral and advertising campaigns that attract students, build brand recognition, and enhance the reputation and positioning of the Gabelli School of business and Fordham University in local, national, and international markets.
Develops the thematic visuals that permeate across direct marketing and advertising campaigns, helping to bring the Gabelli School value proposition to life and provide greater consistency across communications.
Designs and desktop print collateral materials including brochures, signage, sell sheets, event programs and materials, as well as newsletters and magazines, working within all University branding guidelines.
Evaluates, with the senior director and admissions teams, the current recruitment materials and redesigns them to concur with findings of branding research agency.
Evaluates with area chairs across Gabelli School and the admissions team, the current print and digital materials available and redesigns them to ensure consistency across the subject areas.
Designs and produces all of the assets required for general advertising campaigns and program specific campaigns including print, digital, and paid social media, packaging and deploying to external agencies.
Assists staff charged with posting social media content with stronger graphic elements for all social media platforms.
Manages the design and production for all materials related to internal and external events including programs, signage, invitations and works with external partners to ensure proper branding including use of logo, Fordham University colors, type fonts, etc.
Manages all photography and video shoots required to tell the story of Gabelli School as a leader and innovator in business. Integrates video modules strategically into web page layouts for maximum impact.
Creates the comps that will be used to direct the web developers on the construction of pages based upon available templates in the CMS.
Oversees and implements through web and media, with the help of the assistant director of social media and events, and under the guidance of the senior director of marketing and communications, updates to the Gabelli School website that focus on strong design and intuitive navigation, and that build upon pre-determined methods for optimizing content.
Graduate degree in Graphic Design, Graphic Communications, Design Management
6+ years of design and production experience across print, digital, interactive and social media.
A deep understanding of and appreciation for institutional branding and the role it plays in building recognition in highly competitive local, national, and international markets.
A seasoned visual storyteller who has the ability to persuade and influence through great design.
Fordham Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United kingdom.