As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
The University of Washington College of Education has an outstanding opportunity for an Assistant Director for Marketing & Communications to join their team.
POSITION PURPOSE The University of Washington College of Education is seeking an informed and thoughtful Assistant Director for Marketing & Communications with a passion for educational justice. The UW College of Education is the 5th ranked public school of education in the country, nationally recognized for our community-centered research, professional learning and service-oriented partnerships.
Reporting to the Director for Marketing & Communications, the Assistant Director is responsible for supporting the creation and management of content for internal and external audiences, with a particular emphasis on driving storytelling across multiple channels. This includes building a dynamic social media presence for the College involving content creation that develops a clear and authentic “voice” as well as strategic scheduling and attention to analytics; researching and writing stories for monthly e-newsletters; building and scheduling ad-hoc and recurring e-communications using Marketo; and project management. This is a writing-intensive role that requires knowledge of AP Stylebook and UW editorial guidelines and best practices, as well as fluency in social media and email marketing. Additionally, this role will provide ample opportunities to partner with the Director to develop and shape strategy and provide marketing and communications consultation for a variety of stakeholders across the College.
Under the guidance of the Director, this position will raise awareness about research and initiatives that includes writing copy in support of events, identifying and drafting stories of interest, highlighting College news through social media, updating websites and supporting frontline fundraisers on proposal writing and donor engagement.
POSITION COMPLEXITIES The Assistant Director for Marketing & Communications will represent our mission to transform inequitable educational systems, explicitly focusing on sustaining BIPOC students, faculty, staff and the communities with whom we partner. This position will collaborate with the Director to support cross-functional messaging that enhances the brand reputation of the College of Education and its affiliated centers, in alignment with the UW’s overall brand. This involves never losing sight of the College’s guiding values and priorities as well as those of the University, with an understanding of voice(s) and audiences, and a strong attention to detail.
This position requires exercising sound judgement and discretion in the interpretation of complex and nuanced information and will be expected to offer editorial opinion and creative commentary that furthers our mission to position the College and its community of stakeholders as innovative in its commitment to educational justice. The Assistant Director will also have opportunities to provide substantial input in shaping communication strategies and provide expert consultation to a variety of stakeholders. Additionally, in coordination with the Director, this position will make recommendations regarding allocation of resources.
The College of Education is a small but mighty unit on campus that partners with communities and organizations in our work advancing educational justice. Building strong relationships with internal and external stakeholders is a critical component of our ability to maximize our impact. Our community and audiences are extremely diverse, and collaboration is paramount to our work. This position requires the ability to interact with broad and diverse personalities in thoughtful and respectful ways.
DUTIES AND RESPONSIBILITIES Internal and External Marketing and Communications Under the direction of the Director for Marketing & Communications, this position will develop and implement communications that raise awareness of the College’s distinguished faculty, cutting-edge research, community partnerships and outstanding students. This work occurs through day-to-day storytelling across multiple channels and is designed to raise the profile of the College of Education within the University as well as externally. Additionally, this position will cultivate a specialized focus on supporting Advancement and Alumni Engagement marketing and communications needs. This will include supporting fundraising campaigns by consulting with stakeholders and writing proposals and case studies, in collaboration with development teammates.
Content Creation and Production (70%)
Identify and write stories of interest and highlight key research activities through our various communications outlets. This will include writing stories for publication on the College’s website and inclusion in the College’s monthly e-newsletter, as well as providing editorial support and writing stories for publication in the College’s flagship magazine, which has national reach.
Conduct interviews with faculty, students, staff, alumni and community partners to create written collateral for our various outlets. In collaboration with the Director and Advancement teammates, identify and incorporate equitable, community-centered storytelling methods into our work.
Create and sustain a dynamic social media presence for the College, including the development of a clear and authentic “voice” that reflects our community’s values and priorities.
Develop and prepare content as assigned for the College’s website, including writing feature articles and announcements; posting material directly to the website; selecting appropriate images to accompany written website content; updating events and media mentions; and monitoring the website to maintain fresh content.
Coordinating with our Multimedia Content Specialist, contribute input to the production of on-brand graphic design for social media and other outlets.
Support fundraising marketing and communications needs, which will include copyediting and writing proposals and coordinating creation of various assets.
Support efforts to deepen alumni and community engagement through the creation of newsletters, announcements, invites and other written engagement strategies.
Build and schedule recurring and ad-hoc communications in Marketo.
Content Strategy and Editorial Management (15%)
Consulting with College stakeholders, develop and implement content plans that meet the needs of advancement initiatives and priorities.
Use metrics and strategic initiatives and resources to inform decisions about content development and promotion.
Plan and manage development of special projects to support Advancement fundraising and Alumni Engagement efforts and events, as assigned.
Related Departmental Duties (10%)
Attend and actively participate in Advancement team meetings and support related events and functions.
Execute reports and analyses on a regular basis to inform strategy.
Support the annual marketing and communications strategic planning process in collaboration with the Director for Marketing & Communications.
Be familiar with and take required training for Customer Relationship Management (CRM) systems (provided by the University) and use information to support research needs and pull lists.
Provide outstanding customer service and strategic communications consultation to stakeholders within the College, as well as professionally represent the College and the UW in all interactions.
Additional Duties as Assigned (5%)
SUPERVISORY RESPONSIBILITIES May support supervision and engagement of student workers, as needed.
Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of an emotionally intelligent, thoughtful, and equity-conscious team to achieve results.
Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.
Professional Credibility: Takes responsibility for meeting goals, objectives, obligations and solving problems while representing the mission, vision, and values of the College.
Critical Thinking: Obtains, analyzes, and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.
Ethics and Trust: Models and upholds the values of inclusiveness, openness, candor, and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
Valuing Diversity and Inclusiveness: Respects, values, and contributes to the UW’s commitment to inclusiveness and diversity.
MINIMUM REQUIREMENTS Bachelor’s Degree in communications, marketing, English, journalism, or related field, to include four to five years of experience in marketing and communications or public relations.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Proven expertise in developing targeted messages and communications for diverse audiences.
Motivated to work as a part of an integrated Advancement model that brings together marketing and communications, alumni engagement and fundraising within a highly collaborative and supportive unit.
Excellent written and verbal communications skills, including proficiency with AP Stylebook and dedication to learning and using UW editorial guidelines and best practices.
Strong interest in digital storytelling and communications.
Fluency in social media management, including content creation, scheduling and analytics, as well as development of “voice.”
Experienced in email marketing, including content development for e-newsletters and other messaging as well as proficiency in using platforms such as Marketo.
Must have a learner and solution-oriented mindset and strong interpersonal awareness.
Experience working successfully in a collaborative environment and demonstrated dedication to building goodwill and trust with teammates, colleagues and other stakeholders.
Must bring a “how can I help” attitude and actively practice “managing up” to teammates and colleagues across the College and University.
Must demonstrate strong follow through on tasks, projects, and responsibilities.
Must be adept at organizational proficiency and project management, including the ability to prioritize and juggle multiple projects simultaneously.
Must be customer service-minded in the interaction, strategic planning and execution of all projects.
Capacity to work professionally with many constituencies (e.g., staff, faculty, students, alumni, community partners, vendors, donors and volunteers).
Proficient in the use of Microsoft Office for the PC.
Experienced working in the Adobe Creative Suite (includes InDesign, Photoshop, Acrobat, etc.) and experience working with email distribution systems, preferably Marketo.
Must be able to maintain confidentiality and exercise discretion and sound judgment.
Experience with higher education institutions and/or marketing in a complex organizational environment.
Experience working with or within an integrated Advancement model.
Familiarity using content management systems such as Drupal and WordPress.
Experience working with large databases, CRMs and email automation systems.
Experience in photography and/or videography, to strengthen our team’s shared fluency and understanding of the technologies we use in our work.
Familiarity with technology, new media tools and a wide range of software.
Familiarity with and/or an eagerness to learn fundraising proposal writing.
CONDITIONS OF EMPLOYMENT
This is a hybrid position incorporating remote/work-from-home and in-person work. In-person work will involve a cubicle/open workspace environment, which may result in additional or higher levels of noise and visual distractions.
Ability to work evening and weekend hours, as necessary, on short or limited notice.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.