The associate director, digital content is responsible for day-to-day management of the Division of Advancement’s digital channels. This position strategically integrates content across our social media channels (Facebook, Instagram, LinkedIn and Twitter) with other key digital channels, including our websites (MiamiAlum.org and GivetoMiamiOH.org). The associate director, digital content is well-versed in best practices and trends in multi-channel content development including social media platforms, web site and digital marketing, and is proficient in analyzing data across digital channels. This position guides digital content creation in collaboration with the Digital team and understands how to build and convert a digital audience.
This position is part of the Digital Services team within UA MCT and reports to the Director, Digital Services. This team works collaboratively with key stakeholders across University Advancement to ensure seamless integration of the multi-channel digital experience with all communications touch points.
Miami University recognizes that technology enables us to find new ways of providing first class service and workplace flexibility. This position is approved for remote work on a hybrid basis, following a successful period of six (6) months of employment. Remote work is a working arrangement that can be modified or revoked by Miami University at any time for any reason.
In alignment with Miami University’s statement on Diversity and Inclusion, University Advancement is committed to and fully embraces the philosophy and belief that a diverse community is among an institution's greatest strengths. The Division of University Advancement is committed to creating an inclusive work environment where all people feel safe, valued, and respected. To view our full statement including our specific commitments, please visit our website: miamialum.org/DEI_statement.
Leverage analytics to lead the development and guide implementation of multi-channel content strategies. • Build and manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and additional channels that may be deemed relevant • Create and/or guide development of multi-channel digital content and assets appropriate to engage alumni and donors and drive participation in key initiatives • Manage on-going development and implementation of digital channel content and content calendar and facilitate integration of content across all digital channels • Monitor all social media accounts for user comments and respond or escalate appropriately • Explore ways to engage and identify new digital channels to reach our target audiences/alumni segments • Works in tandem with the director to grow our online followers, engage and retain them, help convert them into active participants in alumni activities and, ultimately, fundraising campaigns. • Drive consistent, relevant traffic and conversions from our various channels • Track, measure, and analyze all initiatives and provide reports on social and key web-based channels
EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to [email protected] or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
Bachelor's degree or five years of work experience managing digital channels in a professional environment.
Knowledge, Skills and Abilities
Excellent communicator and creative thinker, with an ability to use data and audience insights to inform decisions • Must be knowledgeable about the latest multi-channel digital strategies, emerging content trends and technologies and be able to communicate this knowledge clearly and concisely to the team • Proficiency in using social media software to monitor social media conversations
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”