Director, Marketing and Communications - SILICON VALLEY
University of California Santa Cruz
Location: Santa Clara, California
Internal Number: 3209777
Director, Marketing and Communications - SILICON VALLEY
Location: Silicon Valley Job ID: 37793
JOB POSTING Welcome to UCSC Silicon Valley Extension, where adult learners get to study and network with industry professionals from global tech companies and groundbreaking startups. Employees and learners alike, are in one of the most dynamic economic regions in the worldSilicon Valley. You make it all happen on time and under budget, using Asana, Google Suite, Zoom, in-person meetings and much more.
Do YOU have a track record of:
Leading the digital transformation of a dynamic marketing department?
Effective digital campaigns, including creative publicity, resulting in significantly-increased enrollments?
Fantastic communication and proven experience to lead five creative and high-performing employees to successfully cultivate the promotional cycle from lead generation to enrollment.
A strong and creative vision that utilizes social media, print advertising, and more?
If you answered 'YES' or 'ABSOLUTELY YES' to the questions above, the Director of Marketing and Communications may be the job for you.
You're still here; it's time to check out this job description and apply.
Our campus is located in Santa Clara, CA, the Heart of Silicon Valley. We like to say that it's here, in Silicon Valley, where the next generation of innovation is born. Join our vibrant community that connects learners with accredited University of California-approved curriculum!
UCSC Extension Silicon Valley combines the academic excellence of the University of California with the expertise of seasoned practitioners. This collaboration provides advanced professional training that addresses the real-world needs of people who work and live in Silicon Valley and beyond.
Live in Silicon Valley and work for the University of California Santa Cruz! Join our team!
UC Vaccination Policy: With limited exceptions, COVID-19 vaccinationsarerequired for Covered Individuals under the Policy. Covered Individuals include all employees, students, or trainees who physically access a University facility or program in connection with their employment, appointment, or education/training.
Covered Individuals do NOT include employees who work 100% remotely with NO expectation that they will physically access any University location or program at ANY time. If 100% remote work ends, the employee is subject to policy.
INITIAL REVIEW DATE (IRD)
UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
The IRD for this job is: 07-11-2022
ABOUT UC SANTA CRUZ
UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.
UCSC Extension is based in Santa Clara, CA, the HEART of Silicon Valley. Extension combines professional education and training with the hands-on practicality of Silicon Valley's culture. Our certificate programs match the economic demand of various industries, ranging from engineering to business, and education to bioscience. Utilizing data from various constituencies, new products and promotions build brand awareness and exemplify UCSC Extension's mission. Strategies connect with the values, relevant interests and needs of current, former and future adult learners, resulting in a diverse base of local, regional, nationwide and international constituents. Extension is an equity-minded organization that represents the full diversity of the University of California and demonstrates a sensitivity to and understands the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. The University of California has a 150-year history in the San Francisco Bay Area, and is recognized as the leading regional workforce training provider. As part of the University of California, UCSC Silicon Valley Extension is certified by the WASC Senior College and University Commission (WSCUC). We have sustained ongoing partnerships with regional companies, workforce development programs, professional associations and offer accredited courses.
The Director of Marketing and Communications leads an administrative team in the accurate delivery of innovative communications and promotions, utilizing fast-paced digital advertising methods and the identification of new opportunities. The incumbent ensures cohesive branding is intertwined in all aspects of the organization. The incumbent strategically incorporates cross-functional collaboration, internally and externally, in order to meet University Extension's enrollment and reputational goals. The Director provides clear instructions, priority-setting and work flow analysis for the marketing team; receives assignments in the form of objectives with goals and develops processes by which to meet goals and to report outcomes; provides direction to subordinate staff according to established policies and management guidance; and recommends changes to department policies and practices. This position requires flexibility, initiative, and ability to identify and respond accordingly to risks.
Salary Information: Salary Range: $95,000 - $110,000 / Annually. Salary commensurate with skills, qualifications and experience.
No. of Positions: 1
Benefits Level Eligibility: Full benefits
Percentage of Time: 100%, 40 Hours per Week
Days of the Week: Mon-Fri
Shift Includes: Day
Employee Classification: This is a Career appointment
Job End Date: None
Work Location: University Extension, Silicon Valley / Remote
Oversees the daily operations of the Marketing department that may include all or some of the following: editor / writer, artist, digital communications specialist, web developer, contractors, consultants and vendors.
Provides comprehensive personnel administration including recruiting, hiring, training, evaluating, and as required, taking corrective action with subordinate employees and other relevant positions.
Conducts regular staff meetings with full-time staff and student employees. Sets performance expectations of staff; establishes and implements operational guidelines and policies, mentors and monitors staff to ensure compliance with performance standards. Provides priority-setting and work flow analysis.
Provides comprehensive resolution to problems, complaints, issues or concerns from all constituencies.
Oversees work processes and outputs, ensures standards are met, continual improvement is achieved and that the department consistently provides constituents with the highest level of service.
45% - Strategy / Product Development / Enrollments
Reports on marketing efforts and effectiveness, disseminates information across the organization.
Identifies priorities for developing new products based on market input and ideas contributed by other unit professionals. Makes recommendations on in-demand products as positioned for both short-term and long-term growth.
Assesses competitive landscape, works with product and academic program management to perform gap analysis, performs make vs. buy analysis, analyzes profitability and impact of partner programs. Makes recommendations on product plans and roadmaps.
Works with administration to develop a strategic plan, goals and objectives for departmental and organizational growth. Oversees key relationships to support business, employee and faculty relations, and other strategic needs.
Serves as advisor on all aspects of digital communications; enforces brand and image standards; defines infrastructure for public relations (PR), advertising, corporate communications, events, tactical strategies, user group community programs and production synergies across all marketing and promotional services.
Delivers marketing, advertising and promotional services that include but not limited to print collateral, digital marketing/social media, webinars, email campaigns, SEO, communications, events / event planning / participation, lead generation / driving opportunities through the sales pipeline and project implementations. Creates processes to streamline efforts, and manage workflow.
Operates on a fiscal calendar and sets annual corporate strategic marketing plan assembled from product and academic program production roadmaps, and other coordinated calendars to deliver on milestones and objectives. Oversees the marketing budget, vendor relationships, request for proposals and negotiations.
Oversees the impact of marketing efforts in terms of lead generation and enrollments. Leads the outreach team in strategies toward higher conversion rates and customer experience. Adjusts strategic plans and tactics accordingly.
Manages a portfolio of external partners and creates opportunities for corporate engagement.
5% - Budget
Works with other unit professionals to prepare fiscal reports and provide analysis and recommendations to upper management. Reports findings to organizational leadership through quarterly Ops Reviews.
In consultation with management, prepares and monitors annual budget, including providing staffing projections and recommending capital expenditures for facilities.
Responsible for the marketing and advertising budget.
Bachelor's degree in related area and / or equivalent experience / training.
Ability to manage multiple responsibilities, deadlines and personalities, and ability to foresee and resolve a wide variety of business problems. High level of initiative, organizational ability and follow-through.
Proven experience creating and implementing strategic business plans, business process changes, budget analysis and reporting.
Strong interpersonal communication skills, written and verbal, to effectively present to and deal with all levels of the organization and external constituencies.
Effective negotiation skills for cost and quality control and contracting issues.
Proven experience in the areas of corporate business development and product development and management. Ability to evaluate current and prospective programs / products to determine feasibility and needs from a marketing and financial perspective, including competitive assessment.
Ability to establish strong measurements around marketing and sales activity, and then report quantifiably those results.
Working knowledge of measurement tools, analytics, and the development of report building.
Ability to promote a strong vision for new opportunities that cultivate leads from generation to enrollment. High level of creativity, promotional cycle follow-through and customer service skills.
Ability to lead and manage a team towards innovative advertising campaigns, utilizing Google Ad words, keywords, SEO / SEM, Cost-per-Click, Cost-per-Acquisition and other digital marketing methodologies.
Working knowledge of Customer Relationship Management tools (CRM).
Ability to manage human resources, including setting goals, delegating authority, providing feedback, counseling, coaching, and conducting performance evaluations.
Working knowledge of higher education professional development programs and their business ecosystem.
SPECIAL CONDITIONS OF EMPLOYMENT
Selected candidate will be required to pass a pre-employment criminal history background check.
Must be able to work a predetermined hybrid work format and be able to fulfill requirements of the UCSC telecommuting agreement.*
The University of California has implemented a COVID-19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.
* Position is mostly remote, but on site work at Silicon Valley Campus will be required several days per month.
All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
HOW TO APPLY
Attach your resume and cover letter when applying for this job opening. Do not attach any documents to 'My Activities'. Visit our HowtoApply tutorial for detailed instructions on our applicant process.
The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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